Marketing for the Greater Good: How Arjan Mundy, Founder of EveryDayDreamers is Bringing Brands to Life Through Digital Storytelling

Digital storytelling is a technique for telling stories using digital technology. It involves using multimedia elements such as text, images, audio, and video to create engaging narratives that convey a message or tell a story.

This can include brand stories, product stories, and customer stories, among others, and is often used by marketers to reach and engage audiences on digital channels such as social media, websites, and mobile apps.

EveryDayDreamers, a marketing agency founded by Arjan Mundy, is leading the way in digital storytelling. The agency’s focus on creating entertaining content that draws people in has set it apart from traditional advertising methods.

Arjan’s extensive experience working with marketing agencies, corporations, and even 6 months at the United Nations, has given him a unique perspective on the importance of marketing for improving the world.

EveryDayDreamers approach to marketing is simple yet effective – creating pathways for people to find the client’s product, whether through the target audience finding the agency or the agency reaching out to the target audience. This allows for a direct conversation with people who are close to the target audience and can provide valuable insights.

Arjan Mundy started EveryDayDreamers after feeling unfulfilled with his work at the United Nations and a few marketing agencies. He states, “You would think my work contributed towards the greater good at the UN, and it did, but very slowly. I found that most organizations that are trying to make the world a better place are filled with layers of bureaucracy that make agile work difficult.”

A year of traveling the world helped him realize that he wanted to make a difference in the world by furthering the knowledge of marketing and traveling while doing so. The result was an agency that focuses on creating content that people want to see, rather than competing with the thousands of other advertisements that people are bombarded with each day.

One of the biggest challenges in the early stages of the business was setting it up well and vetting clients. EveryDayDreamers only wants to work with clients who are trying to improve the world and avoid those who are looking to scam others. Mundy says, “We care more. We want to do good work for people who are improving the world. If you’re trying to improve the world, we’ll find a way to help you. We care about your mission.”

Arjan Mundy believes that their intensive approach to creating content that people want to consume while also serving as an advertisement sets them apart. He says, “Most agencies don’t do what we do because it’s challenging – near impossible to create content that people want to consume that’s also an ad. We do it because it’s our way of bettering the world and the state of marketing in general.”