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Assaf Ben Shimol Brings Quality and Excellence to the Cannabis Industry

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Significant strides have been made in the last decade in the distribution and sale of cannabis globally. Investors and entrepreneurs in the cannabis industry couldn’t pick a better time to enter the market. Compliance with industry rules, consumer interaction, operational efficiency, and quality all play critical roles in the success of a cannabis retail firm.

Sweet Lyfe is an example of a company that focuses on quality cannabis. Assaf Ben Shimol, the company’s CEO, started the business to sell reliable, top-quality cannabis at affordable prices. Assaf is a former military man who served as an Israeli soldier and encountered several difficult situations. He and his fellow troops underwent intense training and experienced several horrific experiences throughout his service. Assaf used marijuana to help him readjust to civilian life when he left the military. After this, he knew he wanted to work in the cannabis business, a thought which led him to pursue a career in the cannabis market.

“My time as an Israeli soldier really guided me on real-life, dangerous scenarios. While serving, we had to go through a very rigorous selection of traumatic events. Once I left the military, cannabis helped me ease my transition back to the real world,” he explains.

Sweet Lyfe has a wider variety of items available than most cannabis companies. There is a wide variety of tastes and varieties to choose from for most products, including gummies, pre-rolled joints, disposable vapes, cartridges, and hemp flowers from their online store.

Additionally, Sweet Lyfe products are available in a range of strengths and are crafted using a selection of cannabis ingredients extracted from hemp., including compounds such as HHC-P, THC-P, and Delta 8.

One thing that sets Sweet Lyfe apart is the importance it gives to delivering high-quality products and services. This is achieved by subjecting each raw material to a comprehensive panel lab test performed by highly-regarded, independent testing facilities. Nonetheless, Sweet Lyfe goes further by checking the efficiency of each finished product. Considering how largely unregulated the cannabis market is, choosing a product that prioritizes both safety and quality is critical.

“My genuine love for any kind of cannabis products, combined with the industry being so new and undeveloped, confirmed that I needed to be in this field. My background as a manufacturer allowed me to learn from the mistakes of others and create a high-quality brand,” Assaf adds.

Assaf’s ultimate plan is to set up manufacturing and distribution plants in strategic locations worldwide. This is part of his plan to grow and expand Sweet Lyfe into the international market. The goal is to position it into a global brand easily accessible by anyone who needs cannabis for their health and well-being. “My ultimate goal is to establish a worldwide brand and become an industry leader. More people will join our online community as we launch our massive advertising initiatives,” concludes.

Essentially, the Sweet Lyfe brand is highly recommended for anyone who uses cannabis products regularly because of its consistently high quality.

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