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Astyle Alive Talks on excelling in a saturated Hemp Market

The Hemp industry is undoubtedly fast-rising and steadily gaining popularity. The sky-rocketing demand for Hemp for medical and wellness purposes is attracting lots of newcomers into this market space. 

One of the notable names in this industry is Tranquil Store owner Alec De Layno Martin and today he will be sharing with us tips on how to excel in a saturated market like the Hemp industry.


The Origin Story

The apple they say doesn’t fall far from the tree. With a father who is a practicing dentist as well as an avid businessman, it is not a surprise to see how Alec has left his footprint in several industries, such as fashion, media, finance, entertainment, and real estate. 

With all his heavy workload, Alec’s busy lifestyle led him to regularly suffer from anxiety, finding it difficult to relax and sleep. 

After trying several prescriptions for different brands of medications and sleep aids with none giving him the results he desired, he opted for Hemp when he came across it during his research.

“I decided to try it, and it worked with no terrible side effects. After doing my research & having several conversations, I realized many people struggled with stress, anxiety, and depression daily,” De layno says. 

In a bid to help more people who were struggling with anxiety, stress, and other related disorders, he founded Tranquil Store. In less than five months of being established Tranquil Store has stocked a wide variety of products from Hemp Oil, to Hemp Roll-On, and even Lollipops. They are set to provide consumers with a unique variety of products that can suit every aspect of their lifestyle.


Conquering in the Hemp Industry

Some people think it is best to avoid a saturated market. They feel the market is too crowded with competitors and will be difficult to work in. Below is Alec’s take on ways to succeed  in a saturated market;


Fill a need 

The way to find a successful niche is to fill a need that no one else does. Before diving straight into the Hemp industry, Alec performed a thorough evaluation of the strategies and products coming from other stores in the industry. Through his research, he was able to discover the tactics, habits, and product variety of the other company, all of which he used to his benefit.


Offer Value

To stand out in a new market, you need to be extraordinary and offer never-seen-before value to customers. Tranquil Store is designed to meet the needs of a large array of customers.

“We have everything from gummies to muscle creams. We ensure that we cater to a community of diverse consumers. We also offer premium quality Flower, several different Tincture flavors, pet treats, and Lollipops.”



If you know how to ensure customer satisfaction and successfully provide it, then you have a clear advantage over your competitors. 

“We value our customers’ feedback highly,” Alec says. “We aim to create the best experience over and over again. You could come in contact with us multiple times throughout the day, and that experience you receive would be as if it was your first encounter.”

Tranquil Store is leaving a footprint in the Hemp industry and De Layno says his success is largely thanks to the collaborative efforts of his team who work around the clock to come up with new products to release to the world. With Alec’s desire to grow Tranquil Store into the No. 1 Hemp company globally, let us be on the lookout for more from his revolutionary brand.

I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials


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