Rich Watson is the Founder of Augmented Hype, an augmented and virtual agency that brings these two interactive experiences to conversion rate ads. Fueled by marketing strategy Rich has been bringing AR / VR to the paid advertising world with tremendous success.
Rich is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse.
When he’s not working or speaking, Rich enjoys spending time with his wife in the coastal city of Da Nang in the center of Vietnam.
Rich shares how Augmented Hype is shaping the AR and VR landscape below.
How did you get your start?
Moving to Vietnam and wanting to get a business that I could work on with my laptop
Augmented Reality & Facebook Ad Strategist | Conscious Marketing Advocate | Future Technology Enthusiast
Rich’s advice to young Entrepreneurs
Conversations are the most important metric to hit – make sure that you talk with as many people as possible – the rest will become much easier
What marketing trend do you think will be the biggest opportunity?
Explore augmented reality for personalizing your marketing to build strong relationships with your customers. We all know that a large number of people are shifting attention within paid marketing now and focusing on which platform has the most attention, but the real focus should be on how you are able to reach the right people in the right way.
How does augmented reality work for advertising on Meta platforms like Facebook & instagram?
With Meta investing over 10 billion into immersive tech like AR and VR you’re really able to pull people into an immersive ad experience and this leads to a 7-9x engagement rate and up to a 95% increase in conversions.
AR allows for businesses to superimpose their digital content on the real world. This can be anything from adding an interactive element to a product display to providing instructions for how to use a product.
Some of the most common AR usages in ads include face filters, world effects, games and target tracking. Each type of AR experience is structured to perform best with different industries, for example face filters would perform best with cosmetic and makeup type products where users can test the product on themselves in real time and see how the product would change their face.
Learn From & Connect With Rich