Connect with us
Apply Now

Executive Voice

Augmented Reality and How Rich Watson & Augmented Hype Is Shaping the Future Of Direct to Consumer Marketing

Rich Watson is the Founder of Augmented Hype, an augmented and virtual agency that brings these two interactive experiences to conversion rate ads. Fueled by marketing strategy Rich has been bringing AR / VR to the paid advertising world with tremendous success.

Rich is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens and the metaverse. 

When he’s not working or speaking, Rich enjoys spending time with his wife in the coastal city of Da Nang in the center of Vietnam.

Rich shares how Augmented Hype is shaping the AR and VR landscape below.

How did you get your start?

Moving to Vietnam and wanting to get a business that I could work on with my laptop

Augmented Reality & Facebook Ad Strategist | Conscious Marketing Advocate | Future Technology Enthusiast

Rich’s advice to young Entrepreneurs

Conversations are the most important metric to hit – make sure that you talk with as many people as possible – the rest will become much easier

What marketing trend do you think will be the biggest opportunity?

Explore augmented reality for personalizing your marketing to build strong relationships with your customers. We all know that a large number of people are shifting attention within paid marketing now and focusing on which platform has the most attention, but the real focus should be on how you are able to reach the right people in the right way.

How does augmented reality work for advertising on Meta platforms like Facebook & instagram?

With Meta investing over 10 billion into immersive tech like AR and VR you’re really able to pull people into an immersive ad experience and this leads to a 7-9x engagement rate and up to a 95% increase in conversions.

AR allows for businesses to superimpose their digital content on the real world. This can be anything from adding an interactive element to a product display to providing instructions for how to use a product.

Some of the most common AR usages in ads include face filters, world effects, games and target tracking. Each type of AR experience is structured to perform best with different industries, for example face filters would perform best with cosmetic and makeup type products where users can test the product on themselves in real time and see how the product would change their face.

Learn From & Connect With Rich

To keep up to date with Rich and Augmented Hype reach out to them on their Website and Linkedin


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.