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Executive Voice

Ayestí: Hip-Hop Artist and CEO Talks the Business of Music

American hip-hop artist Ayestí is known for his complex melodies and catchy lyrics. While slowly building a name for himself as an artist, he is not afraid to branch out and venture into the business side of music. Aside from sharing his musical creations, Ayestí also started his own label, VERYRVRE Entertainment.

Based in Lima, Ohio, Ayestí fostered an interest in business from a young age. “As a kid, I would sell chips and run my own lemonade stand. I also dreamed of owning a barbershop, not to cut hair but to own the building,” he shared. In college, he studied finance. While Ayestí describes himself as a businessman at heart, he was also interested in music. He said, “I took a six-month audio engineering course and started making songs right out of my closet.”

Ayestí made various headlines when he released his single “Mind Games” under his former artist name 4gmusiq. This track was streamed over 10,000 times in its first month. His adept storytelling and songwriting are what drew people to his work. He cemented himself as a fan-favorite artist when he released his hit song “Martian,” captivating fans who were waiting to hear more of his music.

What separates Ayestí from other emerging artists is his background in finance and affinity for business. He founded VERYRVRE Entertainment, a label providing social media growth, music marketing, artist publications, and a chance at getting record deals. This label is the perfect mix of Ayestí’s passion for music and business.

When asked why he started a label, the artist answered, “I am the type of guy who always wants to learn things. There is nothing in the music business that I am not willing to learn and master. I saw what traditional record labels were doing, and I wanted to take a different approach to the music business.”

Ayestí has been making his own music and steadily growing his following on social media platforms. He understands that exposure to the right audience is part of how an artist can build their careers. “Social media has definitely made it easier for artists to make a name for themselves. With my educational background, I can help these musicians curate a high-quality audience and build a solid fan base no matter what their genre is. I created my label for anyone who makes music and needs help promoting their work,” he said.

The music industry is a competitive business, and artists who want to take their craft to the next level often need assistance. Ayestí said, “My label can help with a few things. I can mix music, harmonize, make a beat, find a song’s key, and I can sing. My experience in the corporate world and the music industry gives me an advantage over those who are only focused on one thing.”

Ayestí is making his mark on the music industry as a rapper and hip-hop artist. His singles and remixes have gained a lot of support and attention from hip-hop enthusiasts. And as he is making a name for himself, Ayestí hopes to help other aspiring musicians gain a foothold in the industry. “Being a musician and artist is not an easy thing to do, but it is very exciting and rewarding,” he said, “I can help aspiring musicians prepare for their journey, and I can help them pursue their dreams.”

Ayestí is a hip-hop artist and founder of VERYRVRE Entertainment. You can find his work on his website and connect with him on Instagram.


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