fbpx
Connect with us

Entrepreneurship

Badr El Battahi Speaks About His Switch From One Business to Another and His Future Plans

Published

on

For any entrepreneur, one business won’t suffice. There comes a time to explore different fields as and when the business grows. Moroccan-based entrepreneur Badr El Battahi started his social media agency named ‘SociWork’ in 2015. Started on a small scale, it went on to become a gamechanger for him. Born in Casablanca, Morocco, he is an alumnus of Harvard University with a degree in Computer Science.

In 2011, Badr moved to Abu Dhabi after completing his studies. Currently based in Dubai, Battahi has learnt the A to Z of social media marketing and is the noteworthy name across the UAE. The entrepreneur is an influencer himself with a following of more than a million on Instagram. Battahi takes us through his rollercoaster life journey, the success of his first company, the birth of his second company and reveals his future plans.

A new world

Till the time you don’t experience or witness something, the thing is always novel for you. Social media was the unexplored world for Mr Battahi. The Moroccan entrepreneur with a degree in Computer Science from the prestigious Harvard University decided to learn social media marketing after his studies.

He says the decision came from within and he felt 9 years back that social media will be the next big thing. Well, that is true now. With self-learning, Badr embraced this new world of social media and started ‘SociWork’. The social media agency majorly promotes budding actors, artists, bloggers and singers digitally.

Devoting all his time in social media, Badr learnt one thing at a time. “With managing social media pages, I learnt how to boost social media growth organically. The best thing is all social media platforms are different from one another with different algorithms”, he added. Meeting the best requirements of the clients, social media has changed his life forever.

Overcoming challenges

Work without challenges is no fun. Challenges are a part and parcel of every business. Badr also had his own challenges when he started the social media agency. Besides competition, it was a task to find clients.

The entrepreneur stated that everyone is fascinated by big brand names. The major problem his company faced was finding the clients. “My company ‘SociWork’ did not have backing from any influential personality. Initially, I struggled to find clients but once I cracked the code, I got an ample number of clients through recommendations and strong word of mouth”, he said.

He even stated that competition was never a challenge for him. The entrepreneur has always emphasized quality over numbers and since then, the ball has been in his court. His focus has been customer satisfaction at an affordable price and the work of ‘SociWork’ speaks for the company’s goodwill.

A new business opportunity

Post the success of ‘SociWork’, Battahi launched his own sneaker brand named ‘Richsneaker’. The collection of sneakers grabbed the attention of millennials and teenagers. It was another successful venture which changed Badr’s fortunes.

The sales of the sneakers went past one million and it is by far the most important highlight of his career. He said, “It’s all about going and growing with the market trends. We did not imagine that the brand would become such a smash hit among the people.” The entrepreneur even stated that the brand will most probably be coming up with another premium collection of sneakers by the year-end.

Bringing out the versatility

It is a known fact that Badr El Battahi is a top-class entrepreneur and a lifestyle influencer. His Instagram feed is filled with luxury lifestyle and his travel stories. He has something interesting in the store coming up for the aspiring entrepreneurs as well.

Besides this, Badr is also an app developer and a website developer. In the past, he has developed mobile apps for android as well as iOS devices. SEO, YouTube marketing, Google analytics are the add-ons he learnt as a part of social media marketing.

Currently, the entrepreneur is making himself skilled in Artificial Intelligence (AI), Machine Learning (ML) and blockchain. He is more likely to integrate it into his businesses to bring the latest technological advancements.

Future plans

Mr Battahi’s upcoming line of businesses is more likely to be focused on social shopping and artificial intelligence. He says that running at the same pace as technology is very significant for any business.

Besides this, he is also planning to launch his own fashion label. The brand is said to have the best clothing for teenagers and entrepreneurs. Mr Battahi is still in the initial stage of brand development and he chose to not speak much about it at this point of time.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.