How have success as an Entrepreneur – with Mirko La Rosa

What’s your secret to success?

It’s a mix of these 4 factors:

• Seeing Business as a spiritual game
• Asking good questions
• Taking massive actions
• Modeling & Routines

And here I explain how they exactly works for me:

As told I have been in the best business University of Italy, graduated with laude, but I have never heard a better definition of business than Tony Robbins : “Business is not “I have got to do something to buy stuff, for myself”. Business is a spiritual game.
The only way to succeed in business is to be able to do for others (your customers) more than anybody else out there. Only in this way you can create the difference in your business and in the World.”
Just consider these USA data:

• 50% of businesses fail in the first year
• 80% fail within the first 5 years
• 96% fail within the first 10 years

This happen because people only focus on what has been the main leverage that push them to start off. Business is all about meeting other people needs, not meeting your needs. You need to focus then on others, not on yourself. The point is that, yes it’s true that what pushed you is important, but if you want to have things that 1% of the people have, you need to start to do things differently from the rest of the 99% of other people – and I will explain here how easy (mathematically) is, to get to this 1% and what exactly you have to do to
be in the 1%. Just follow me in this assumption: Business is all about meeting other people needs, not meeting your needs. You need to focus on others, not on yourself.

If you start to perceive business in this way, the whole prospective change, change the questions you make to yourself: it is not about asking yourself how to make more money, it’s about:

• How can I serve my customers better?
• How can I make them happy?
• How will be your business if your customers will always keep buying from you?
• How will you treat them if your only marketing actions would be based on
  referrals?

Questions are your mindset. Ask better questions and you will find better answers. I think our brain is a magnificent machine. it is programmed to give an answer to every question we make. Just like in Rich dad poor dad of Robert Kiyosaki: if you want something and tell
yourself: “I have no money, I can’t afford that”, your brain will perceive that as an answer to your problem. I simply don’t buy since I cannot afford that. But if you ask yourself: What can I do in order to get the money to buy that? Than the brain will start to make up things to answer that questions.

These was the questions I made myself when starting:

• My Instagram growth agency: How can I do in order not to be broke like this anymore
• Luxintravels: how can I travel the world in best resorts for free?
• Real Estate: how can I give to poor people a place where to live?
• GrowGiveaway: what can I do in this exact moment to give people of my country something to hope in?

Making the right questions is only the starting point. Let’s frankly speaking. Do we all make ourselves the right questions? I personally don’t, most of the time my questions are wrong, for luxintravels the simple question (as told) came from my girlfriend. We probably make the right questions 10% of the time. Great, let’s move on to the next point them. After you make the right questions, you need to take massive actions to put them in practice. And when you make something you have never done, I can guarantee that you will fail, that’s 100% sure. You will work your ass off, and after that fail again, and again. And most of the people who fail, quit. Did T.Edison quit when he was trying to build the light bulb? No, He fail more than 1000 times, and at the end he succeed. Well, here is the other 10% of the first 10%, 90% of the people who fails quit. So here you have the 1% of the population who do different things from the others, and succeed. Mindset is important? Mindset is essential. What’s the difference from the small pizzeria under your home and Pizzahut? Is it about how they make pizzas? I bet
your small pizzeria do a wonderful pizza, way better than Pizzahut. The difference is in the mindset of the owners of the small pizzeria, and of the owner of Pizzahut. Those are words of course, but if they are really understood they permeate the whole of your life, from relation, to business to anything.

So how do you install this mindset in myself?

With modelling & routines

Modeling what other success people do.Coming back to the Pizza example just up here: If you don’t know how to make a pizza, Is it easier to make a pizza with or without receipt? I bet with the receipt is way better. So if I see what successful people do, why should I invent how to make success? Just simply model them… and everything will be easier, don’t u think? This is why I love to read Biographies: W. Buffet loves this too, because he get inspired by these people. So my simple thinking is: if W.Buffet or N. Mandeila or T.Edison, or whoever got extraordinary results in their life did something… should be the right thing to do… easy like that.

Routines: I have my rituals every day I follow :

• 10/15 mins of meditation just after breakfast
• No cell phone 1 hour before and 2 hours after I wake up
• First 90 minutes of working dedicated to creative things
• Light and healty diet
• At least 1 hour a day learning new things: reading books or videocourse.
• Gym always at 3.30 pm

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