Beauty is an ever-evolving industry, with fashion and technology advancing trends hand-in-hand, at a breakneck pace. New treatments and attitudes change the face of the industry by season, let alone by year – but 2022 is promising to be a big year for changes to beauty trends. Here are some of the key ways in which beauty is expected to develop throughout the year.
Bold and Beautiful
Make-up trends are tending towards sheer expressionism, with a wide variety of bold colours appearing in colour swatches ahead of 2022. Coloured eyeliners and eyeshadow alike are particularly popular choices, with make-up artists opting for louder eyes overall; lipstick is also seeing a bold comeback, with gothic blacks and ruby reds making a strong appearance alongside exuberant colours from glitter-greens to bright blues.
The ‘bold’ narrative is crossing over into facial ornaments, with more people getting bolder with their accessorising. Stick-on gems to accentuate winged eyeliner, and larger-than-life jewellery for piercings, are making a strong showing as the weather gets warmer.
Skincare, and the Rise of Men’s Beauty
Korean skincare is huge at the moment, overtaking make-up trends in importance as trendsetters seek to take advantage of new products to achieve uncanny results. This will continue into 2022, as wide variety of powerful products promise to change the game for foundational skincare regimes. Have a look at Korean skincare from BONIIK if you want to find out more about the products and Korean skincare routines.
Arguably the biggest medium-term change to the beauty industry in recent years has been the adoption of beauty routines by men, with the market for male grooming growing significantly – and skincare has had a huge part to play in this.
Beauty is also seeing influence from wider consumer trends, with sustainability chief among them. Growing anxiety over the climate crisis has led to increased popularity of re-usable packaging, resulting in more refillable make-ups and skincare products on the market. Beauty itself is also embracing the sustainable kick, with ‘upcycled beauty’ seeing an increase in usage products that make use of waste materials like coffee grounds.
Lastly, but certainly not in the least, natural beauty has been making a strong showing in recent years, and continues to go from strength to strength in 2022. A combination of focus on skincare and the sparing use of products in the age of sustainability has led to looks that highlight the skin over anything – and the death of the fake tan in the process. Bronzers are falling out of favour in 2022, as people look to tanning accelerators to make the most of the spring sun – or even the tanning bed.
Foundations are a thing of the past, with light concealer used for blemishes untreated by skincare. Even the aggressive contouring trends of recent years have given way to a more natural approach to highlighting facial features, with bold statement make-up as mentioned above taking centre-stage.