After closing more than $500 million dollars in sales as a real estate broker in California, Catherine Kaufer brings her expertise to Reno, Nevada, where she continues to go above and beyond for her clients.
Luxury mansions with sloping mountains outback, beautiful properties in the heart of the desert, a booming entertainment industry, and a nostalgic baseball stadium make up the gorgeous city of Reno, Nevada! Known as the biggest little city in the world, Reno is one of the best places to settle down and enjoy the pleasures of life.
Right in the heart of the city is a beaming real estate industry, and an advisor that brings a refreshing approach and new momentum to the city’s everchanging housing market. Catherine Kaufer is a revered real estate broker, advisor, and mentor, whose passion for her work stretches far beyond finding you your dream home. She has been rated a 5-star realtor since 2012, is in the top 2% of agents nationwide, and has sold over $500 million dollars in real estate. Many would say that these numbers alone showcase Kaufer success, but for her, that’s not where true success really lies.
To Kaufer, success isn’t about titles, awards, or commission. It’s about the client and team relationships that she’s been able to foster throughout her career. “I value the friendships and relationships with my clients and my team more than the money,” she shares. “I always have. I’m very relational. And that’s where I put my success,” she adds.
Kaufer is the type of real estate advisor who recommends a list of her favorite restaurants if you’re new to the area. She always asks, “what can I do to make this experience great for them?” and her dedication truly pays off.
Yet, Kaufer’s client’s first approach is not the only thing that makes her a really good person to have on your team. Her background and experience in construction and home repairs gives her leverage over other agents who don’t share the same expertise.
“If I’m working with a seller, I walk through their house and if I see something that may be a problem, I can let them know and suggest we look at it before we put the house on the market,” she says. “It gives them more negotiation power.”
Kaufer learned about rehabbing homes and construction with her late husband, who used to run a construction company, and her expertise is beneficial to both sellers and buyers in the market. She helps sellers become totally prepared for what a buyer may see, and gives them the option to either fix it before it goes to market, or to offer some type of credit for it if needed. This skill allows Kaufer to be of assistance to both parties, by being able to identify repairs that may need to be done down the road.
“For example, if a home has hardwood floors, and I see that a lot of them are wavy, a lot of realtors will say, oh it just needs refinishing, but I know that there is water underneath the house, and I can tell the buyer to ask the inspector about it during the inspection,” she continues.
Whether Kaufer is working with a buyer or seller, she’s the type of agent who wants everyone to know everything about the property. “Within the last two Covid years I’ve seen so much, agents being so matter of fact, and not caring about what’s wrong with their property they are representing, and them just wanting to sell. But I’m not willing to do that because my clients mean more to me than my commission. I have patience, and I’m not just going to put them in a house to put them in a house,” she continues.
Kaufer truly embodies a client centered approach that is shaking up the real estate industry in Reno as we speak. She does a lot more than just find people the perfect property or best buyer, she goes above and beyond to impact people’s lives in a positive way, which has allowed her to create a roster of clients that continue to work with her as the years go by.
“My favorite part of the job is really listening to what my clients are looking for. I’ll call them and go ‘okay, I found your house.’ And when I bring them in, they’re like, ‘oh my god, this is my house,’” she concludes.
So if you’re thinking about buying or selling your home, remember that it’s important to work with someone who has your best interests in mind, someone who you can trust, and who isn’t just there for a commission.