The clothing and lifestyle brand, which originated with an aim to create, share, and inspire millions of people to adopt the ‘All Black Everything’ lifestyle, has now initiated an addition to their digital footprint. Blvck Paris recently announced its drop in the NFT space. Apart from displaying their vehement love for the color black, this drop also applies Julian O’hayon, founder and designer of Blvck Paris, personal ‘Blvck’ stamp by creating a distinctive and aesthetically satisfying effect in each piece.
The French designer and the pioneer of this exceptional brand exhibited his contentment by saying, “It is very exciting to share with our community DARK MODE 01, which is our first NFT art drop of a broader series. Each of these artworks have been meticulously created from the music to every detail in the animation. Some pieces come with unique accessories and never seen before clothing specifically created for this drop”.
DARK MODE 01 dropped on 3 June 2021 exclusively on MakersPlace and sold out all the 30 fixed editions within the first five minutes of release. It is believed that the artwork follows the ideals of the brand itself, featuring the authentic work of Julian O’hayon in the form of 3D motion graphics. The color black and its different shades are aesthetically infused in the artwork catering to the sectoral abstract of the brand. Blvck Paris and Julian aspire to portray the metaphorical and artistic undertakings who carry the same affinity towards monochromatic art forms. Moreover, the display is accompanied by euphonious musical pieces produced by Julian exclusively for this drop.
How did you get into digital art?
I have always been very passionate about the digital world. From the age of 13, I expanded my knowledge in designing and developing websites. I had a particular interest in design and branding and following university, I used my skills in creating a digital agency, Anckor, catering to clients that desire sleek and minimalistic designs to their websites. I always wanted to have a broader reach and sought to bring my own designs to life; that’s when I founded Blvck, a brand that epitomises my vision of aesthetics, with all designs created with a luxury, black and minimalistic touch. Today, the brand is home to an impressive collection of lifestyle clothing, accessories, and digital goods. We are very active on socials and offer a wide range of digital goods from filters, presets, icons and themes. Digital art and goods remain center to the ethos of the brand.
What makes your artworks and the brand stand out from the crowd?
The artwork applies my personal ‘Blvck’ stamp by creating a distinctive and aesthetically satisfying effect in each piece. I play on various shades of black, encapsulated 3D effects by bringing my ‘art to life’ and leaving an imaginative and aesthetic vision to the viewers, through a melancholic theme. The artwork embodies the ethos behind the brand with the purpose of demonstrating Blvck Paris’ poetic and artistic endeavour to those that share a love of aesthetically pleasing monochrome art and design.
My pieces capture the essence of aesthetics, consistent and bold, I do really wear black every single day, it has become a part of my identity. This is a passion that I share with millions of followers that recognize the pleasing aesthetic use of black. Despite of the color, I built a strong personality to the brand by adding a melancholic, powerfuland minimalist feel to the brand.
Tell us about your recent pop-up store in the USA and worldwide?
Earlier in May, Blvck opened its first physical space in the US with a pop-up store in Showfields at 530 Lincoln Road in Miami. The pop-up store is expected to run for a term of 8 months, displaying all its bestseller items for shopping. In Asia, the brand continues its expansion. We launched our first pop-up store in Macau in New Yaohan, which was well received by our followers in the region. After two successful pop-up stores in Taipei, we are excited to open our first flagship store in Taipei at A13 mid-June. We also have exciting plans for our first pop-up in Japan in Tokyo in August, followed by Hong Kong.