Connect with us
Apply Now

Executive Voice

TikTok: Art in 15 second slices

Where other social platforms connect you with friends, family, or colleagues, TikTok doesn’t care about people you may know. It’s only concerned with what you actually want to see, and once the app’s algorithm really gets to work – analyzing why one video holds your attention just a second longer than another, or why you swiped back three videos to watch one over again – the AI powering its recommendations engine begins to feel scarily godlike.

That’s when the art of TikTok begins to reveal itself. What seems messy and chaotic at first quickly coagulates into a highly coded and creative ecology that pillages older media forms – from Funniest Home Videos to vines – and repurposes them to new ends.

Most TikTok videos begin when the creator chooses its signature “sound”, selecting a short audio track from the vast library the app offers. In most cases, this is a song excerpt, though there are snippets from TV shows and stand-up routines too. The creator then shoots a video to accompany the track, inserting their own take on the original.

The audio-first nature of TikTok means that almost every video is a kind of cover version, and a video’s creativity emerges in the way each user delivers their own spin on an established product. You’ll hear the same 15-second sample of songs hundreds of times, but with each iteration, a user will respond to all of the previous versions by throwing in a last-second twist, a new punchline, or jaw-dropping physical feat. These small iterations make all the difference and dictate whether a video gets tons of views or millions of views.

This is where TikTokers such as Harrison Wain (known as BOXBOY) come to life. Harrison, like many creators, will spend hours analyzing the latest video trends and deciding how he can put his own spin on it. Over the past 2 years, Harrison has managed to gain an astonishing fan base of over 2.3 Million followers, and there’s no sign of slowing down with his latest videos gaining him north of +100k new followers every day!

This is the art of TikTok, those who know how to capitalize on its algorithm and understand it’s trends are able to blow up seemingly overnight. The TikTok algorithm rewards originality within set constraints – most videos take their cues from a previous dance, joke, trick or stunt and then make it their own.

This format of creative expression within a formulaic structure extends to dance videos, lip syncs, comic memes, and skits. 

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.