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Brandie Grace Wong Reveals The Three Things Successful Agency Owners Focus On To Land New Clients

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Great agency owners do a great job of growing their client’s businesses. But when it comes to their agency, most struggle to find and acquire new business. It’s not their fault. Getting agency clients doesn’t only mean you need to deliver. It also means you must understand an entirely different audience and cater to its needs. As a result, instead of focusing on what they do best (offering their valuable services), they juggle with more apples than they can hold. To Brandie Grace Wong, however, three foolproof pillars attract clients to agencies like bees to honey.

1- The Agency Owner’s Knowledge.

If you’re running your agency, you know that getting clients for yourself is different from growing your client’s businesses. That’s because you’re operating in another market. So applying your strategies to yourself might prove useless.

What you need to realize is your prospects want something you have: your knowledge and expertise. How does that translate to practical business lessons? According to Brandie, here is what you can do: utilize your online presence to your advantage by sharing what you know. You’re probably already on Facebook, LinkedIn, or Instagram. Post valuable content there.

2- Efficient Systems and Processes.

Alright, now you know you have to increase your social presence. You might also want to network and reach out to some potential clients. As the owner, you probably don’t have all the time of the day to do that. That’s okay because solid systems and processes will pay you back in time. In her agency, Brandie makes sure repeatable processes are automated, and she suggests you do the same. Her strategy is simple, test your scripts, posts, or advertisements. Once you find one that works, make sure you can share it with as many people as possible as efficiently. For example, say you send cold emails to a dozen prospects daily. Once you find a winning template, you might choose to send it to multiple recipients. You might laugh at the concept’s simplicity, but in reality, it flies above the business owner’s head. Remember, it’s not your job to reinvent the wheel. Instead, you’re better off finding one good model and going all-in on it.

3- Specific Copywriting

Imagine whispering into your prospects’ ears the exact words they want to hear at the right time. How much more likely would they be to become your clients? With excellent copy, you get to ignite your prospect’s desires, awaken his emotions and guide his reason to the best outcome for him (becoming your client so you can genuinely help them). While there are many lessons you get to discover about writing winning copy, Brandie recommends you start by understanding your prospect’s rational and emotional state. According to her, if you can predict what your leads are thinking at every stage of your sales process, you’re more likely to write copy that resonates with them and gets them to act.

All in all, getting new clients for your agency business is not dark magic. It doesn’t take complicated rituals, and you don’t have to be a lead generation wizard to break past six figures. However, it relies upon you building a strong reputation, having winning repeatable processes, and being able to persuade people to work with you through your words and messages. It’s not easy, but it is simple. And simple works.

Who is Brandie Grace Wong: A Brief Overview

Brandie is the founder of Totally Brand It, a Done-With-You Operations/Strategy Agency designed to work with Digital Agencies to build their Lead Generation, increase conversions, fix operational breaking points, and expand the capacity of Agencies. Since launching in December of last year, Brandie’s worked with over 30+ agencies who’ve reached out to her for growth.

If you are interested in learning more about Brandie or her team at Totally Brand It, you can visit their website. You can also keep up with Brandie by following her on her Youtube Facebook Instagram

Estonian-born, Tallinn-based entrepreneur, CEO, manager, marketing strategist and professional athlete. My work have been featured by Tech.com Engadget, Medium and other publication. In my free time, I love to get engage with people, and travel to explore the world.

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