Connect with us
Apply Now


Bringing the Best of Both Worlds: Barbara Boller Disrupts the Modeling and Marketing Industries with User-Generated Content

User Generated Content

It’s no secret that the modeling world has become one of the most difficult industries to penetrate. With such precise requirements, overly strict standards, and downright hazardous working conditions, aspiring models constantly have to fight tooth and nail just to have their time in the limelight. Barbara Boller saw this massive gap in the industry and decided that it was finally time to solve one of the pressing issues that models and brands currently face in today’s digital world. 

Hitting two birds with one stone and bringing the best of both worlds, the 30-year-old digital entrepreneur, model, actress, and content creator seamlessly blends her accumulated knowledge and expertise to bring high-quality user-generated content (UGC) to the modeling and marketing industries. 

Equipped with over a decade of marketing experience, Barbara Boller herself has built a pristine reputation for leveraging social media to elevate her brand. This time, she is bringing her services to big-named brands worldwide, spanning countries like Canada, Colombia, Mexico, and China. By utilizing successful digital market trends, Barbara offers her outstanding marketing services, including social media content creation, user-generated content (UGC) videos, and marketing consultations for big brands and companies. 

Throughout the years, Barbara has delivered remarkable results for her clients without fail, taking her to the top of the modeling and marketing industries and cementing her tried and tested strategies as the best in the world. In recent years, statistics have shown that user-generated content has shown more favorable results as compared to influencer marketing.

Rather than the typically forced endorsements of influencers, user-generated content takes a more natural approach to marketing which has greatly resonated with a bigger audience. In fact, audiences have shown that they are more likely to trust marketing efforts that depict a level of realism rather than heavy-handed marketing tactics shoved in their faces. 

“I can say with certainty that this is the present and the future. Brands are still hiring models, mainly for their e-commerce photos, but when it comes to social media, being able to create a good video that has an organic feel makes you stand out from the rest and monetize,” said Barbara. 

For the uninitiated, UGC is media content such as photos or videos created to be used as an ad on platforms such as TikTok. These videos are different from branded videos and big productions because they bring in the feeling of trust and reality. To make things even better, UGC is not created by models or influencers at all. This gives the content a more personal touch and allows everyone to be a part of the UGC ecosystem. 

“To work with UGC, you don’t need to be a model; you don’t even need to have a social media account or followers. You only need to know how to interact with the camera, read a script without sounding forced, how to edit small clips and make a video short, exciting and attractive to a certain target,” explained Barbara.

“I feel like I am finally where I wanted to be, in a place where it doesn’t matter if I’m tall, short, skinny or not. What’s valuable to these brands is my ability to talk to their consumers and sell a product from the comfort of my home,” she added. Aspiring individuals can now become models in their own right and work with big-named brands without the strict standards that are often imposed on more traditional commercial models. 

Barbara Boller is challenging the current norms of two industries. As she champions inclusivity, diversity, and a more natural way of marketing, she is currently leading the charge into revolutionizing the very platforms we constantly interact with, and it feels incredibly liberating.


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.