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Build a Profitable Funnel in 5 Steps

In this blog post, we will discuss how to build a profitable funnel in 5 steps. We’ll cover how to generate traffic and how to maximize your conversion rates by focusing on the customer experience. If you’re looking for a way to increase revenue stream without increasing costs, then this is it! Let’s dive right into how you can create a successful business with these five steps.

Step #01

Identify your Target Audience, How to Reach them and How they Interact on the Internet

Identifying your target audience is the first thing that you should do in building a profitable funnel. You need to know how they interact on the internet, how you can reach them and how much are they willing to spend online. Once you have all of these information about your potential customers, create an effective marketing strategy based on their demographics.

Developing buyer personas helps businesses when it comes to identifying who exactly are their prospects so as which content will be more engaging for them. It also provides companies with insights into how well their current conversion rates are doing since this kind of profiling involves knowing what motivates people’s behavior before giving any sales pitch or product/service proposition at all.

Step #02

Conduct the Proper Research to Establish how They Behave when it Comes to Buying Products or Services

Conducting the proper research is another step that you should consider. You need to know how they behave when it comes to buying products or services because this will help you determine how your marketing strategy should be like. If people are always doing comparison shopping, then go for a multi-channel approach and if not, an online direct response campaign may work better for them.

Learn more about how customers use search engines through digital analytics tools which can give insights on keyword usage as well as data regarding social media engagement among other things. Using the results of these studies in creating appropriate content for each platform will provide potential leads with reasons why working with you would be beneficial instead of focusing only on what product/service features are included within their purchase price.

Step #03

Design a Product, Service or Solution that Caters Exclusively for Them Throughout Each Step of their Journey on How they Interact With your Company Online

This is where you get to be creative and come up with a product, service or solution that caters exclusively for them throughout each step of their journey on how they interact with your company online. It’s important that you make it easy for them to purchase from you by providing a one-stop shop experience. This means having an optimized website design as well as an easy checkout process.

It also involves creating valuable content that will help solve their specific needs at every stage which could range from helping identify the problem they’re experiencing all the way through finding potential solutions. Doing this effectively can position your brand as an industry authority thereby building trust among leads who are considering doing business with you in the future .

Step #04

Create Brand Awareness through Content Marketing and Social Media Engagement

This means sharing valuable information about how this particular group interacts in order to build trust with them over time by giving helpful advice essential towards reaching their goals without having any direct intent on selling anything directly yet.

This is how you can create brand awareness which in turn will help improve your search engine ranking. You should also be present on social media platforms where they are active so as to increase the number of people who would learn about how they interact with different companies when it comes to buying products or services online .

Step #05

Create a Sense of Urgency

Since there’s plenty of competition out there, you need to think how you can differentiate yourself from others by creating a sense of urgency among prospects that if they don’t buy now, then they may lose out permanently. This could mean having limited time discounts or sales but only offer them for new customers while offering incentives like free shipping/delivery which make purchasing through your company more convenient instead of the hassle of having to wait for the product or service to be delivered.


Building your own funnel need not be a daunting task. By following the seven steps we’ve outlined above, you’ll be able to create an effective strategy that will help turn more leads into paying customers in no time at all.

Funnels are an essential part of any business, regardless of size or industry. By understanding how they work and the steps involved in creating a profitable one, you’ll be able to increase your chances of success while minimizing wasted effort and expenses. So what are you waiting for? Start building your funnel today!

The best place to start is by using pre-made funnels. With our ready made funnels, you can have funnels ready to go in minutes.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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