Among book lovers, it is rare to find someone as passionate and holistic in his approach as Caleb Breakey. First, he dedicated 10 years to the craft of fiction and nonfiction. Second, he honed his marketing skills so that readers could actually find his work. And now he’s expanding career opportunities for writers through his innovative publishing companies.
In short, there are few more knowledgeable in the realm of writing than Breakey. He’s helped hundreds of authors write books, build platforms, and win book contracts. And his client list has hit all the big lists: New York Times, USA Today, Wall Street Journal, and even the #1 book on all of Amazon. So listen up.
“The key,” Breakey says, “is to not follow trends. Instead, invest in continual learning—then create what you want to see in the world.”
4 Secrets Breakey Teaches His Clients at Speak It To Book and Sermon To Book
Breakey’s companies—Speak It To Book and Sermon To Book—aim to help writers who:
Don’t know where to start to write a book
Don’t know how to find their voice
Don’t have time to give their message justice
Don’t know how the publishing industry works
Don’t know how to navigate their options.
Speak It To Book is for people who have a story to share or are the best of the best at what they do. Sermon To Book is for senior pastors, usually of multi-campus churches.
Breakey teaches all of his clients 4 secrets about writing a book, getting it published, and making a living as an author. These secrets reveal the most powerful way to share your story and ideas—period.
They are a must-know for anyone looking to write their book, fulfill their potential, and transform lives.
Secret 1: 2 Shocking Truths About Getting Agents, Editors, and Publishers to Drool Over You
Truth 1: Agents, editors, and publishers are not looking for great writers. They’re looking for personalities with engaged fan-bases that will drive sales from day one. As one former NY publisher told Breakey, “Five or ten years ago, you could give a writer without a platform a chance. But nowadays, you blow them off and move on.” So if you want agents, editors, and publishers to drool over you, do this:
1) Collect the names and emails of your ideal audience every day (using a paid ad).
2) Engage with your ideal audience about their lives via email, text, or video on a weekly basis.
3) Build your community with confidence, care, and polarity around a heroic cause.
None of these tasks is easy, Breakey says—but they’re worth it.
Truth 2: Write compelling content. Even if your fanbase wows, your publisher might turn you down if you write poorly. So know your strengths. If your writing pops from the page, fantastic. But if not, don’t let your pride get in the way of seeking help from a professional writer.
Secret 2: The Ultimate Key to Landing Clients, Winning Keynotes, and Booking Media Appearances
Don’t treat your book as an end, Breakey says. Treat it as a beginning. Your book cannot solve your readers’ problem. It’s a wonderful start, but buying your book alone won’t get your audience to the destination they desire. That requires a journey.
Think: Video course that dives deep. Weekend seminar that workshops your book’s concepts. Group coaching that gives individual attention. Show your audience that you’re not in this to somewhat solve their problem, but completely solve it. Do this and you’ll unlock opportunities you never thought possible.
Secret 3: How to Avoid the 2 Cardinal Sins That Bankrupt 98% of All Published Writers
Cardinal Sin 1: Not having a system to start a relationship between you and your ideal readers every day.
You don’t sell books unless you have engaged fans, Breakey says. To find and cultivate these engaged fans, you need what’s called an online funnel. Online funnels gather your readers’ names and emails in exchange for valuable content.
An efficient online funnel operates like this:
Paid Ad > High-Value Content > Gather Names and Emails > Lead Toward Heroic Cause
You’ll notice at the front of this graphic is the word “paid.” This brings up an important point, Breakey says. If you’re not willing to invest in influencing thousands of lives, don’t expect thousands of lives to invest in you. Paid ads and funnels are essential to your success.
Failing authors say, “I put in all this work to write it—I’m not investing another dime!” Thriving authors say, “I will do what it takes to reach the people I know I can help.”
Cardinal Sin 2: Not creating products or services that solve your audience’s next problem.
Remember, your book is the beginning, not the end. Starving writers can’t make ends meet because they’ve refused to ask, “What’s my audience’s next problem?” or “How can I speed up how fast my audience solves their problem?”
Reading alone boasts a dismal learning retention rate of 10%. How might you add a product that’s audiovisual (20% retention)? How about a video that focuses on demonstration (30% retention)? What about hosting online discussion groups (50% retention)? Or in-person workshops where your readers practice what you’ve preached (75% retention)? Or positioning your readers to teach what they’ve learned from your book (90% retention)?
The possibilities for more products and services are endless, Breakey says. Put yourself in your readers’ shoes, feel their pains—and then start solving them.
Secret 4: The #1 Author Pitfall That Could Cost You 1,000s Of Hours, Threaten Your Sanity, and Guarantee Loss
Breakey believes that if you’re the kind of person who MUST write a book, then you are an amplifier of every good thing in this world. You never stop learning or wanting to help others grow. Your words bring life and transformation. You are a natural helper, teacher, and encourager. You inspire others with your life story and ideas. Your mission isn’t about you—it’s about others. You are compassionate, driven, and ambitious.
So why would you ever try to go it alone in your publishing journey? That’s the #1 author pitfall.
You can’t be an excellent craftsman, editor, proofreader, designer, formatter, packager, copywriter, publisher, distributor, book launch expert, funnel builder, ad manager, product and services creator, automation expert, strategizer, and video producer all by yourself.
You might think, “That’s what a publisher is for.” Breakey puts an end to that thinking right now. Traditional publishers look for writers who offer more than their writing. They don’t bend over backward for writers who just write, he says.
If you want to go far in publishing and make a living as an author, you need a guide, Breakey says. You need a team.
Boost Your Influence Starting Today
Breakey doesn’t want aspiring authors to spend a decade breaking into traditional publishing. He doesn’t want them investing years into learning marketing.
He wants them to write their book, grow a fanbase, speed up profit, and boost their influence starting today (without wearing 15 different hats)!
If you doubt that you’ll ever impact people or make revenue, you’ve been listening to the wrong advice, Breakey says. If you think there’s no way you could stand out from the crowd, you’ve never met a state-of-the-art marketer.
You now have insider publishing knowledge in your arsenal. You know exactly what you must do to write, publish, and profit from your book.
Don’t delay, Breakey says. Most writers have been putting off their dreams for years. He believes writers owe it to themselves to fulfill their potential and start transforming lives!
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