The world was caught unprepared by the current coronavirus pandemic that is affecting the lives of billions of people around the world. It already claimed millions of lives worldwide. Measures to contain the spread of the illness have forced governments to shut down trade and activity in many cities across the globe. Airports, factories, shopping centers, hotels, and schools are examples of these closures. Although quarantine measures are helping in containing the disease, it is leaving its mark on the global economy. Closure of many businesses has crippled the global economy and left millions of workers without a job.
Due to the closure of many industries, millions worldwide are left without any source of livelihood. In the United States alone, government figures showed that about 30 million Americans are seeking unemployment benefits after they were laid off by their companies. The impact of the pandemic on the global economy is tremendous, and experts predict that it will take years to recover.
But as Albert Einstein said before, “in every crisis, lies great opportunity.” It is a hint that there are some positive aspects in these difficult times. Derik Jensen Paatan, the founder of Lead Altitude, offered insight into how to put the global economy on the road to recovery. Paatan believes that business ownership in essential services is the crucial ingredient in reviving the global economy due to the shock brought by the pandemic.
Entrepreneurship Drives Economic Growth
Undoubtedly, the world will wince in pain from the negative impact of the pandemic. But Paatan sees an opportunity for entrepreneurs to bolster the global economy. Paatan said that by creating innovative business ventures in essential and emerging concept service verticals, entrepreneurs could kick-start the economy. After all, entrepreneurship helps stimulate the economy by providing new wealth that, in turn, will increase the national income.
Some people might ask if it is the right time to start a business at the beginning of a recession. The answer is actually yes. Paatan said that challenging situations such as recession create new problems. And when there is a problem, there is an opportunity to build a business that offers a solution. Some entrepreneurs can reposition their businesses to address the situation. He added that, like in our case today, most countries are implementing stay-at-home policies, so business ideas that can provide the basic needs of people without leaving the comfort of their homes will be thriving. And indeed, delivery and service-oriented ventures are flourishing during these difficult times. He continued that if there is a demand, there is always an opportunity to do business.
Paatan said that entrepreneurship creates employment, which in turn provides purchasing power to workers. The more people are buying, the more the economy is getting a boost. Paatan shared that is the reason why during the Great Depression, the US government went on to build Hoover Dam. The infrastructure project employed thousands of workers and revitalized many companies for the needed materials.
Who Is Derik Jensen Paatan?
Paatan is a well-known Franchise & Investor lead generation expert in North America and around the world. Paatan has helped many businesses lead generation, email marketing, and public relations. “I started my career in the direct response industry in 2012. At the same time, I was grinding my craft in multiple sectors, including health coaching, search engine optimization for SaaS, SaaS business development, high-level coaching, and mortgage brokers.
Then, a client came back to thank him for the positive results and ROI because of the work that they provided the client. “It was a turning point in my life. It paved the way to start my journey in the franchise and business acquisition vertical,” Paatan said. He realized that compared to other verticals, there were many opportunities to position himself in that business space. In 2019, Paatan co-founded Lead Altitude, an online direct response lead generation agency. The company is helping the franchise industry connect with business buyers and sellers in North America and across the globe. More than a year later, the agency has a scalable service within the industry to serve 100 clients towards the end of the year. “We are eyeing to double that capacity by next year. With each client at least making one to two deals per year, that would be over 100 businesses established. And will be a big help in assisting the economic rebound,” he added.
Best B2B Client Attraction
Paatan said that the agency is specialized in assisting franchise brands and business brokers in scaling their brand in the United States and other areas around the world. “We provide the best-in-class business to business client attraction strategies for franchisors, business financing partners, and business brokers,” he added.
The company aims to ensure its clients that the time they spend interacting with other businesses will provide the highest financial return. “On average, our outreach methodologies can generate three to four new businesses annually per client. We are the only service provider with guaranteed campaign service options and the most competitive cost per placement,” Paatan said.
Currently, Lead Altitude has made thousands of lead generation for business buyers and sellers around the world. Each client deal they help closed is one step further in creating profitable business ownerships that could spark the revival of the global economy. They are helping the world in making an economic rebound, one deal at a time.
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