Carter Jamison is a 17-year-old Instagram growth expert. He is the owner of Gateway Giveaway, a company that organizes giveaways for celebrities and influencers. His strategies have shown results for celebs, like Bobby Shmurda, Lil Durk, Ally Lotti, G Herbo, and many more.
We talked to him about the ins and outs of his business. We exclusively chatted about how giveaways work, how one could host a giveaway, and how it helps in IG growth.
What Are Giveaways?
Giveaways, as the name indicates, are things that you give out for free. They could be a product or service or a mix of both. Humans love free products and lotteries and giveaway marketing cashes in that aspect of human nature.
Giveaways help you attract a large following over a short while. It also excites your existing followers and makes them feel more connected to you. It helps in building ardent relationships with your followers.
As per a survey done by Easypromos, 32.5% of businesses hold a giveaway every single month. 62.2% of businesses said that it led to an increase in brand visibility. 58.7% of businesses felt that it brought an influx in social media engagement.
While giveaways are cool and fun, it is crucial to give away valuable products. The products being given away have to be in line with the brand and its audience. If not, businesses might accumulate freeloaders who rarely engage in their posts.
Types Of Giveaways
There are mainly five types of giveaway tasks.
1. Like and share the post.
2. Tag your friends and family.
3. Share a photo with our product.
4. Follow to enter the giveaway.
5. Create a caption for a particular photo.
Why Should A Business Host A Giveaway?
A giveaway is planned around an objective/goal to make it fruitful. Businesses organize giveaways for multiple reasons, from increasing accounts followers to promote a product.
Businesses can host a giveaway before a product launch to gain traction for their product. Giveaways can also create awareness about a product Generally, cosmetic companies tend to host such giveaways, where they ask people to share a photo with their product.
Influencers tend to host giveaways of Tag A Friend and Like and Share. These giveaways tend to bring friends and family who might enjoy their content. It works on the human psychology of a group of friends who tend to like similar things and hence similar people.
Do Giveaways Work?
Short answer, Yes they work. However, a lot of factors are responsible for making a giveaway successful. It requires a lot of brainstorming and money to hold a successful giveaway. The giveaway product, the process of a giveaway, promotion, and execution should be efficient enough to tempt users.
Carter believes it is easy to enter in this line of business, but it is hard to provide results. He has been studying Instagram trends and has experimented a lot to give out insane growth results. Today Carter can easily give 50,000+ real US followers overnight using his strategies.
Carter says, ‘With the right strategies and a good team to back up, a giveaway is one of the best ways to increase your followers and engagement.’