According to Statista, as of January 2020, Social Media platforms like Facebook and Instagram have 2.45 billion and 1 billion monthly active users, respectively. These stats present a mammoth opportunity for brands owners to reach their social-savvy target audience. Fashion influencer and celebrity jeweler Ali Lalani, aka Franky Diamond, quips that your Instagram feed can bring you more leads and expand your reach, than a TV commercial. Through social media websites like Instagram, jewelry designers can create a visually-appealing ‘grid’ or a virtual showcase for their enviable designs captured well through jewelry photography.
An iconic fashion and luxury jewelry influencer with a strong fan following on Instagram and Facebook, Franky urges modern jewelers to have a ‘social-first’ marketing strategy. Today, he has revolutionized diamond setting and diamond hand selection business with his ace industry knowledge. His designs glitter through his Insta handle @FrankyDiamondToronto.
Leverage Targeted Ads
Jewelry is one of the best-suited businesses to online marketing as one can market it through targeted ads as a viable business move. Moving beyond brick-and-mortar stores to make purchases, it allows distinctive online consumers to find edgy, innovative, and unique jewelry designs within a few clicks. And in some cases, highly personalized jewelry lines can even let consumers give an individualistic touch to their jewelry.
Drive Likes, Shares, Comments
Using purely visual platforms, such as Instagram’ share’ and ‘like’ buttons, along with mentioning your products on Pinterest and adding pricing details is a great way to allow modern jewelry buyers to be able to make direct purchases. It also works as a great platform for positive reviews and comments, which means that as a jeweler, you can connect with the potential target audience directly. Also, boosting videos and posts on Facebook and Instagram is a great way to maximize eyeballs on your brand.
Establish Direct Contact
Talking about leveraging social media platforms, Franky Diamond Toronto says, “Establishing connections and relationships with your direct consumers through social media platforms is the biggest advantage of jewelry busing experience.” He also urges jewelers to get timely feedback about their target audience’s opinions, which can further help them to grow their business in the right direction.
Right from developing online credit practices to displaying a visually appealing merchandise variety to investing in social platforms, it’s all about utilizing the luxury of social media and keeping abreast of changing millennial customer’s needs and requirements.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Women Who Disrupt1 week ago
Fashion Designer Ugochi Iwuaba Talks About Her Brand and Designing a Gown for the Met Gala Red Carpet
Entrepreneurship1 week ago
Liz Ashley – A Wonderful Businesswoman Inspires to Enhance the Natural Beauty of the Human Being
Executive Voice6 days ago
The Black Air Bender’s “Alchemy Breathwork” Proving Beneficial In A Holistic Manner, Intensifying Brain Research.
Press Release2 weeks ago
Roseon Finance Partners with Social Betting Platform Bettery
Executive Voice6 days ago
Real Wappo’s ‘Dawned On Me’ Is Catching Fire
Executive Voice2 days ago
Migration Hub Global Network uses NFT’s to organise & support Afghanistan
Executive Voice2 weeks ago
Angel Srivastava, a content writer who turned into a successful entrepreneur.
Entrepreneurship1 week ago
Manny Lopez: Connecting Students and Mentors Through School Of Business