Watches are not just the time-telling tool, but they are an essential accessory every human possesses. While every timepiece says the same time, what matters the most is the brand name on a watch dial. The name on a watch dial represents a lot about the brand like its history, reputation, quality and innovative design. One such well-established brand is ‘Ratel’, a Swiss luxury brand coined by Cyril Ratel. Born and raised in Geneva, Switzerland, the affluent entrepreneur holds an MBA degree after which he brought the luxury watch brand to life in 2004.
This premium watchmaking company after setting its throne in Switzerland is now dominating the market in Dubai. ‘Ratel’ has commenced its distribution in the Middle East. The most prestigious collection under this brand is VI Degrees that has got six distinct series like Chrono, XL Calendar, Open Heart, Skeleton, Skull and Elements. The USP of these watch series is that they respond differently as per different atmospheres. After launching this collection, ‘Ratel’ will soon come up with yet another collection of watches.
With having many brands and celebrities partnered with this luxury watch brand, it is the creative design and the cutting-edge technologies that have garnered appreciation from one and all. Speaking about how this Swiss brand came into existence, Cyril Ratel said, “I started the brand in Geneva, Switzerland after travelling all over the world. Tapping down many events and participating in different exhibitions as an independent company saw the birth of my brand. The response we got from Europe, Russia, Middle East and the US markets was phenomenal.” Under Cyril’s leadership, the artisans of ‘Ratel’ have created and curated the finest components of timepieces.
Moreover, this high-end watch brand has created unique timepieces paying attention to detail keeping in mind the historic aspects and the ongoing trends in the market. Rather than following the contemporary watchmaking brands, ‘Ratel’ has earned the tag of being the ultimate trendsetter in the market. The new collection of the brand was recently unveiled at the world’s biggest mall, The Dubai Mall. All the designs of this elite brand are class beyond comparison, and Cyril Ratel’s creative flair rightly proves it. Apart from this supreme watch brand, Cyril Ratel is also involved in the real estate market. The affluent entrepreneur over the years has expanded his horizons as one versatile personality in the UAE, and he continues to inspire the budding business minds with his works.