As the new decade unfolds, new opportunities and challenges await the real estate industry. Just like in other industries, client experience will be vital. A well-executed client experience strategy will create business value, increase client satisfaction and send your revenue soaring to new heights. “Making the client experience is our top priority,” Dave Panozzo emphasized. This has been the mantra that drives him to offer the best client experience possible to real estate buyers.
His client-first mindset has brought good results to his team, The Panozzo Team continues to serve hundreds of Arizona residences annually, earning citations at HomeSmart, the number one brokerage firm in the Metropolitan Phoenix market. His journey to success was not easy to accomplish, Panozzo was former military personnel in the United States Army where he was stationed in Germany and met his wife who was also stationed there, he left the service in 1991 to pursue a career in sales. He started his career in sales in the automobile industry wherein he was a Sales Manager for 13 years.
He encountered many ups and downs along the way, experimenting with many industries while starting a family. “I failed in multiple businesses,” he narrated as he recalls the failures that he encountered until finally, he found something that he is great at doing – real estate.
Creating Client Experience
It is important to focus on creating positive client experience since more than ever, the customer matters. The recent advancement in technology has given customers power. They have more options than ever and more power to influence your business through the use of social media. “Many years of experience in purchasing auction properties and completing construction projects has taught me to bring buying/selling experience to the client,” he explained. After many years of purchasing auction properties and completing construction projects around the
valley, Panozzo is always left with a positive review . One satisfied client can build a positive business image and it can also lead to additional revenue. Clients are the best marketing tool you could ever have free of charge. They can grow your brand awareness because they can share their experienc es with friends and family. Positive customer reviews will help your business to increase revenue and earn new clients. Many treat clients like just another number but always remember clients are individuals who love to receive a service tailored to their needs. They want to be acknowledged as unique individuals. The Panozzo Team celebrates their customer’s individuality during their grand annual client party, which also gives them more opportunities to expand their network.
Expanding Your Network
As a real estate agent, expanding your “sphere of influence” is vital to growing your business. Don’t overlook buyers, sellers, appraisers, brokers, and vendors. The word of mouth marketing is still an effective way to promote your brand. Find opportunities to meet buyers and other agents. Always keep in constant communication from time to time with your contacts and prospects. Try to maintain and strengthen the relationship with contacts. Have coffee or a drink with them often. Remember that people trust recommendations from friends and family. One recommendation can have a far greater impact, especially in this age of social media.
If you have shown truly great customer experience, it should be effortless to gather many video testimonials of happy clients. When posting on social media, your gleaming reviews will set you apart from the crowd, as did The Panozzo Team. This could open new business opportunities.
Start generating leads through family members, relatives, friends, classmates, neighbors, and even acquaintances. Put all their names and contact information in one place such as in a spreadsheet or through a mobile phone app. The Panozzo’s have expanded their network by using social media as a tool to market themselves as a brand that is recognized for its trustworthiness, relatability, and professionalism.
Project a Professional Image
In the digital age, it is important to maintain a professional presence online and on social media. But it is important to note that anything you put on the Web can easily be accessed by potential clients, thus, it is vital to project a professional image, as a real estate agent.
Websites and social networking sites can help you get a foothold with today’s buyers and sellers. Positioning oneself as an industry expert can, in turn, attract new clients. Always be mindful of content posted on social networking sites such as Facebook, Youtube, and Instagram. Posting useful information about the real estate industry can generate more followers. It can also stir the interest and engagement among the members of one’s social community.
The Panozzo Team serves as a great example of how you can project a professional image online and on social media, while also highlighting your individuality, as a personal brand. Moreover, social media can expand one’s network by reaching out to old contacts, getting referrals, and finding potential clients.
Social media has eliminated geographical barriers and allowed agents to reach any potential client anywhere, anytime in just one click. You should make it as easy as possible for someone to search for a hashtag or keyword and find your content. Your content should then draw their attention enough to give you a follow and allow you the opportunity to connect. Not only could you potentially earn up with over thirty thousand followers on Instagram, like The Panozzo Team, but you may also have that many more opportunities to capture a lead.
In a Nutshell
Working as a real estate agent has many challenges. An agent only gets paid when he/she made the sale, must work long hours to get that paycheck, and must adapt to the changing market conditions. It is challenging but it is also a rewarding and exciting career.
Traversing the new decade will be full of challenges ahead but the new decade also offers many new opportunities. But Panozzo confidently exclaimed, “I know there will be a lot of failures, but I know I can handle it.” This should also be the mindset of real estate agents ready for the new decade.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship6 days ago
How Puerto Rican Influencer Dean Uses His Platform To Raise Awareness About His Heritage
Executive Voice2 weeks ago
How ‘The Real Tarzann’ Is Saving the Animal Kingdom With NFTs And Strategy Games
Entrepreneurship2 weeks ago
The Top 10 Thriving Entrepreneurs To Watch In 2022
Executive Voice2 weeks ago
WHAT ARTIST WAYNEHEAD HAS PLANNED FOR HIS FUTURE
Women Who Disrupt2 weeks ago
How Covonna Aguillard Disrupted The Coaching Space: Lessons To Learn
Executive Voice5 days ago
The Fastest-Growing Content Solutions Provider – Rafiki Solutions Pvt. Ltd. By Hanish Kathuria.
Executive Voice2 weeks ago
Broward Sheriff’s Advisory Council Supports First Responders & the Local Community During COVID-19 Pandemic
Business1 week ago
How Darnyelle Jervey Harmon Transforms The Lives Of Her Clients