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Dean Miller on the Value of Social Media Marketing as a Realtor



The use of social media is an important tool for success in the real estate business. Recent research shows that social media has become essential to sourcing clients and closing transactions in the industry. Statistics show that 77% of realtors dynamically use social media for real estate, 47% of real estate businesses get the highest quality leads from social media as compared to other sources, while 99% of millennials and 90% of baby boomers initiate their home search online rather than in-person recommendations.

Dean Miller is a 53-year-old real estate expert, originally from New York and now resides in South Florida. He is always in the loop with new forms of marketing on social media. Although he uses a traditional methodology for business when needed, he understands and leverages changes in marketing, advertising, and systems to remain relevant with growing and evolving markets in the industry. Dean is also an entrepreneur, investor, business owner, husband, father, philanthropist, and visionary. He runs two successful businesses: The Beacon Realty Group and public relations, marketing and media company, The Business Beacon.

Dean’s success in the industry is mainly contributed by social media marketing, which enabled him to increase traffic to his website and other platforms, expand his reach, and enhance his brand’s visibility. He is currently on a mission to enlighten fellow real estate professionals who are yet to recognize this powerful marketing tool. Dean is using The Beacon Realty Group to challenge the current industry standard model of brokerages. “I

believe that brokerages across the country do not do enough to guide, thus we are helping our agents become entrepreneurs and well-known in their hyperlocal area using social media as the vehicle to do so,” Dean says.

The Business Beacon was originally launched to service the agents within his real estate brokerage. However, with time, they expanded to helping clients in the mortgage industry, insurance, hospitality, local small businesses, business coaches, and public figures. Dean is not pleased that agents are mostly taught how to sell the next house and is devoted to helping them build their brand and business to improve their lives and those around them.

The Business Beacon goes above and beyond to outshine its rivals. The use of social media has significantly contributed to its growth. “We not only guide people on to the camera but also create a proper message to the appropriate audience and understanding how to implement both paid and organic video to build a presence in their local community or wherever their ideal clients reside,” Dean adds.

Dean considers failure as part of the process in your journey to achieve your dreams. He asserts that you must take your hits to get where you want to be. However, with the right guidance, you can easily reduce the number of hits you need to take and get to where you want to be faster.

Although Dean is a household name in the world of real estate, he only regrets that he didn’t have someone to advise him to work for knowledge, experience, and opportunities at the beginning rather than focusing as much on the paycheck. He aspires to be a leading resource for business owners and aspiring/current entrepreneurs to increase their brand awareness on the media side. Dean would like to improve the lives and businesses of hundreds of real estate professionals across the country in the coming years.

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