Diversity has been an important word in 2020, and MaDonni Beauty is a perfect spotlight to shine on. In the beauty industry, Black men and women spent plenty of money, but only 3% of the industry is owned by Black owners. Destiny Payton-Williams wants to change that and has made a start.
According to Essence, “African-Americans spend $1.2 trillion each year, and that number is projected to rise to $1.5 trillion by 2021.”
And while Madam C.J. Walker started this journey back in the 1900s with her hair care products, there’s still a massive gap when it comes to black business owners and black beauty care products—even with 100 years passing.
Today, Destiny is one of the current entrepreneurs making an impact in the beauty industry as a Black business owner. She’s not only a dreamer but a strong entrepreneur and real estate investor. On top of it all, she’s a Reality TV star. Destiny wears many hats in her life, but there’s one particular area that she’s thrilled to be making strides in.
She says, the beauty industry has been lacking when it comes to diversity, and her goal was to change that…and that she did.
While there were challenges such as working with vendors and just getting to play on the same playing field as others, she found a way to make it work. It’s worked so well, that she’ll be franchising her MaDonni Beauty supply stores and salon suites in 2021.
This smart, savvy woman won’t let anything get in her way, and she’s proven that when she sets her mind to something, she’ll make it happen. Her first beauty supply store opened in Huntsville, Alabama, and there are goals to expand greatly. Speaking of Huntsville, she’s a cast member on Love & Marriage: Huntsville, which airs on Oprah’s OWN Network.
Today, her MaDonni Beauty brand is focused on “All Things Beauty,” but there’s more to her vision. The MaDonni Beauty & Business Academy encourages others to join her on this adventure. They’ll help people develop their brands, get involved in the beauty industry, and even offer franchise opportunities. She’s happy to have made the strides she has, leading the way for more Black business owners in an industry that needs more diversity.
When you’re given the vision, it’s up to you to chase it. You can’t let no get in your way. Destiny wasn’t going to let a few closed doors stop her from reaching her dream. Today, this entrepreneur has multiple ventures to her name, but by working hard, she says anything is possible. You have to put the time and energy in and have a clear vision. Don’t take no for an answer. Find a way in. She tells future entrepreneurs to be patient and work hard, and you’ll get there.
MaDonni Beauty’s brand includes shampoos and conditioners, magnetic lashes, extensions, edge control, and more products for all your beauty needs.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice2 weeks ago
Vivek Satta, a social media influencer who is making his presence felt with his multiple work profiles.
Entrepreneurship4 days ago
How Puerto Rican Influencer Dean Uses His Platform To Raise Awareness About His Heritage
Executive Voice1 week ago
How ‘The Real Tarzann’ Is Saving the Animal Kingdom With NFTs And Strategy Games
Executive Voice1 week ago
WHAT ARTIST WAYNEHEAD HAS PLANNED FOR HIS FUTURE
Entrepreneurship1 week ago
The Top 10 Thriving Entrepreneurs To Watch In 2022
Executive Voice1 week ago
Broward Sheriff’s Advisory Council Supports First Responders & the Local Community During COVID-19 Pandemic
Women Who Disrupt1 week ago
How Covonna Aguillard Disrupted The Coaching Space: Lessons To Learn
Entrepreneurship2 weeks ago
Revohloo Revolutionizes the Music Industry by Developing an Interactive Music Video Technology