Digital Gabbar is serving as a credible source of information with actual industry experience behind it. Digital Gabbar has already established a huge fan base that adheres to every suggestion that they make. Mr. Rohit Mehta explains the idea behind Digital Gabbar and says, “The pandemic has hurt the global economy from inside and the wounds are too deep to heal. When the pandemic started, a lot of dexterous professionals lost their jobs due to massive layoffs.
The industry did not even spare the high-level staff that gave 10-20 years to the company. All the established careers were destroyed in a second. Even the placement companies retracted their steps from colleges. My conscience could not deal with the fact that there was so much unemployment even when there is so much earning potential in the digital marketing space. This thought compelled me to launch Digital Gabbar and help individuals during these testing times.”
Rohit Mehta was always peculiar about computers and the internet. He consumed most of his evenings fiddling with the computers to learn every little feature inside them. His interest fattens with time, and he now holds multiple A Grade certifications that ratify his computer skills. But his curiosity didn’t stop there. After achieving significant success in the IT industry, he stumbled upon digital marketing while building a personal blog that would act as a passive revenue stream. To this day, Rohit Mehta has multiple websites and blogs active on the internet, which generate a significant amount each day, all because of digital marketing.
Beginners face a lot of trouble with digital marketing as they lack the experience and patience required to thrive in the industry. Rohit Mehta shares a few Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives
Step 1: Acknowledge how your marketing funnel works
Before we get into the scheme on Facebook, let’s quickly talk about the marketing funnel. This funnel is the path that users take during their journey with your marketing activities.
Step 2: Construction your Facebook Ads account
Now that you’re thinking about how your marketing funnel is arranged, it’s time to talk about your Facebook account. The way you structure your account can make or break your ability to effectively analyze and boost your campaigns to your business goals.
Step 3: Set your aims based on the funnel
Now, that your campaigns are plot out by the funnel stage, you should be able to match up the proper objective is offered by Facebook.
Step 4: Choose your choosing types
To reach your campaign’s aim, you need to understand what targeting types and audiences are most appropriate for each ad set. Thankfully, Facebook provides a multitude of targeting options for advertisers.
These audiences can be accessed directly from Facebook’s core audience options. As your prospect moves down the funnel, your targeting should become more divided as you are targeting more qualified users.
Step 5: Grasp engagement audiences
Engagement audiences provide you to reach people who have lastly interacted with your page. Facebook currently offers six options for your engagement audience.
Step #6: Optimize settings & conversion events
As I mapped out in part one, you won’t be able to achieve your marketing goals if you’re not implementing the right settings, which includes your conversion event and optimization for ad delivery settings.
The conversion event is only relevant for your ad sets that fall under a conversion campaign. This is because a conversion objective relies on outside signals to fuel optimization. Therefore, you don’t need to set a conversion event as the algorithm can deliver based on internal signals when it comes to your TOF campaign.
These were a few tips that assist Rohit Mehta in the initial stages of his digital marketing career. He believes in preparation and then execution, rather than vice versa. A budding digital marketer should note this holy grail of knowledge that will only improve their skills. And now he wants to help you all with his facebook strategies to grow.
Rohit Mehta Also started Indian Gabbar a new venture to share startup opinion and life story.