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Executive Voice

Dubai-based Zinobia Mistry, living her dream of being a Beauty and Makeup Content Creator while entertaining her viewers.

With prominent personalities on social media uploading content daily to inspire their audience, Dubai is no less with leading women in the industry who have constantly innovated by establishing their presence in the market. From working with luxury brands to starting their own fashion companies, they’ve managed to influence their followers stylishly. We’re pretty obsessed with beauty, so it’s safe to say we spend a lot of time with our noses pressed to the screens of our phones, avidly watching our favorite bloggers share their beauty tips.

If one of your 2021 resolutions includes honing your makeup skills or expanding your skincare collection, who better to take a cue from than the Internet’s top content creator? Zinobia Mistry, a skincare wizard, makeup lover, and beauty enthusiast, leaves an indelible mark on the beauty industry. Having endless humor and a push for inclusion in beauty, she has always been honest while reviewing the industry’s most coveted skin products and collections.

Zinobia is a rare combination – educated, beautiful, incredibly down-to-earth, and super stylish. With over 85K followers on social media, she is consistently seen in the latest trends, cherishing the world of beauty while gaining fame worldwide. With pictures from her travels to work to show her audience how she beautifies her looks, she seems to be on everyone’s radar with a bold sense of makeup. With her note-worthy snaps circulating on social media, she has grown a cult following as she continually inspires her followers from around the globe.

UAE-based influencer and PR professional, Zinobia started ten years ago as a content creator to show her love for makeup & beauty and now has created her name in the beauty world. She says, “I was always inclined towards makeup, beauty, and taking care of my skin. I think it’s an inseparable part of who I am. Moreover, for me, beauty means embracing imperfections, self-assurance, and confidence. Make-up is no longer about concealing, correcting, and contouring, it’s focused on freedom, fearlessness, and flexibility.”

Zinobia shares her views on how she uses beauty content to connect with her audience. “Creating content which resonates with my audience, which entertains and educates the viewers. I love sharing my experiences, reviews of trying out skincare, and makeup products which help them gauge the options available.” Holding a master’s degree in marketing and communications, she also has experience in handling public relations for renowned fashion brands before pursuing her passion for blogging.

With this makeup maverick constantly redefining the world of beauty, Zinobia managed to inspire women through her individualistic beauty. By believing in her dreams, she’s worked with some of the best talents in the region through her competitive social media circle, while constantly innovating with luxury-based content. Zinobia always has the power to make anything look good. From the iconic portrait photography to the dreamy editorial looks, each look is more jaw-dropping than the next. Zinobia’s entire Instagram account is a lookbook of endless makeup inspo.

Follow her on Instagarm @zinobia.mistry


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