fbpx
Connect with us

Executive Voice

E-commerce Success Tips: 5 Keys For Increasing Revenue

You might remember the classic proverb: “By not preparing, you are setting yourself up for failure.” This insight is especially valuable amid the relentless competition of today’s digitized world. To distinguish one’s brand and create a one-of-a-kind online presence, skills and perseverance are needed now more than ever.

To understand how to properly structure and market your online business and in so doing maximize your chances for success, you need to take a look at what e-commerce giants like Ads and Funnels are doing.

Meet the Company’s Founders

When Michael Kelly met Brittany Bush in 2019, both being social media advertisers at the time, they knew they were destined to create something special. They joined forces and founded Ads And Funnels, a digital marketing agency specializing in scaling conversion and retention rates for e-commerce brands through state-of-the-art advertising techniques. 

Today, Michael and Brittany are experienced copywriters, media buyers, and advertisers. They take pride in providing the best customer experience possible. They both are  partners and CMO’s of Ads and Funnels and RippedAF.com, and their main goals are to ensure that advertising campaigns generate massive results for their company and their clients, as well as making certain KPIs are met. 

Here is what Michael said to advise e-commerce companies who’re trying to maximize their profits through strategic advertising.

Define Your Brand’s Core Message

Your brand’s core values ​​are the north-pointing compass to your business success. This means they are damn important.

“The #1 thing that set us apart and helped us scale so quickly was when we doubled down on the rule of one and became experts at selling one offer. In the beginning, we were trying to offer everything and it held us back. Once we dialed in one offer for one market using one message we were able to scale from 10k per month to 40k per month in under 45-days. Then once we were able to consistently close that offer we raised our pricing and added a second offer. I would recommend this to ANYONE doing high-ticket”, Michael tells us.

Customer’s Come First

Marketing should be more than just a supplier of solutions; the advertising messages should strive to touch the heart of potential clients. 

You can interact with potential customers in ways that build trust and develop a sense of brand loyalty. When done right, this is powerful stuff.

“That’s why we always want to create different segments of our messaging to speak to our audience at each level of the customer journey. What works for a product-aware customer isn’t going to attract an unaware customer”, says Michael.

Use Heatmaps & Split Tests To Increase Store Conversion Rates

Knowing the interests and expectations of the target audience is the key to success. Use tools like HotJar and Microsoft Clarity to study buyer behavior. These and other approaches can be used to increase a range of website metrics, although they are most typically associated with recruiting new customers, registrations, and downloads, among other things. Conversion rate optimization, in other terms, is a means of converting website users into buyers. 

Strike a Surge in Your Average Order Value (AOV)

Most marketers’ first inclination when it comes to scaling income is to attract new customers—but it is far from being the only way. Another way to look at revenue growth is through the lens of average order value. You can get more value out of the clients you already have by boosting your Average Order Value (AOV) instead of (or together with) trying to win over new ones. That implies you can increase your sales without increasing your marketing, advertising, and other expenses.

Optimize the Customer Experience For Mobile

In 2020, the total volume of purchases made from mobile devices exceeded $ 2.5 trillion. In 2021, this figure will rise by 18% and exceed $3 trillion. The transformation of Gen Z into full-fledged e-commerce entrants will reinforce this trend. Digital natives, who grew up with smartphones and tablets in their hands, are increasingly interested in the simplicity and convenience of mobile shopping, which means your website and landing pages need to be mobile-friendly. 

“One great way to check if your site is mobile-friendly is by using Google’s free Mobile-Friendly test”, says Michael. He shares more methods to determine the mobile-friendliness of your site:

  1. Focus on simplifying your design
  2. Shy away from using Flashplayer
  3. Optimize images for mobile
  4. Increase font size (and use standards fonts as they are easier to read)
  5. Make sure your navigation bar is organized and products easy to find

These and more e-commerce trends prove that the industry isn’t just growing fast, it’s here to stay. Should you need competent assistance with scaling your online business, you can follow Michael Kelly and Brittany Bush on Facebook or schedule a call with the Ads And Funnel’s Team at www.adsandfunnels.org!

 

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.