You might remember the classic proverb: “By not preparing, you are setting yourself up for failure.” This insight is especially valuable amid the relentless competition of today’s digitized world. To distinguish one’s brand and create a one-of-a-kind online presence, skills and perseverance are needed now more than ever.
To understand how to properly structure and market your online business and in so doing maximize your chances for success, you need to take a look at what e-commerce giants like Ads and Funnels are doing.
Meet the Company’s Founders
When Michael Kelly met Brittany Bush in 2019, both being social media advertisers at the time, they knew they were destined to create something special. They joined forces and founded Ads And Funnels, a digital marketing agency specializing in scaling conversion and retention rates for e-commerce brands through state-of-the-art advertising techniques.
Today, Michael and Brittany are experienced copywriters, media buyers, and advertisers. They take pride in providing the best customer experience possible. They both are partners and CMO’s of Ads and Funnels and RippedAF.com, and their main goals are to ensure that advertising campaigns generate massive results for their company and their clients, as well as making certain KPIs are met.
Here is what Michael said to advise e-commerce companies who’re trying to maximize their profits through strategic advertising.
Define Your Brand’s Core Message
Your brand’s core values are the north-pointing compass to your business success. This means they are damn important.
“The #1 thing that set us apart and helped us scale so quickly was when we doubled down on the rule of one and became experts at selling one offer. In the beginning, we were trying to offer everything and it held us back. Once we dialed in one offer for one market using one message we were able to scale from 10k per month to 40k per month in under 45-days. Then once we were able to consistently close that offer we raised our pricing and added a second offer. I would recommend this to ANYONE doing high-ticket”, Michael tells us.
Customer’s Come First
Marketing should be more than just a supplier of solutions; the advertising messages should strive to touch the heart of potential clients.
You can interact with potential customers in ways that build trust and develop a sense of brand loyalty. When done right, this is powerful stuff.
“That’s why we always want to create different segments of our messaging to speak to our audience at each level of the customer journey. What works for a product-aware customer isn’t going to attract an unaware customer”, says Michael.
Use Heatmaps & Split Tests To Increase Store Conversion Rates
Knowing the interests and expectations of the target audience is the key to success. Use tools like HotJar and Microsoft Clarity to study buyer behavior. These and other approaches can be used to increase a range of website metrics, although they are most typically associated with recruiting new customers, registrations, and downloads, among other things. Conversion rate optimization, in other terms, is a means of converting website users into buyers.
Strike a Surge in Your Average Order Value (AOV)
Most marketers’ first inclination when it comes to scaling income is to attract new customers—but it is far from being the only way. Another way to look at revenue growth is through the lens of average order value. You can get more value out of the clients you already have by boosting your Average Order Value (AOV) instead of (or together with) trying to win over new ones. That implies you can increase your sales without increasing your marketing, advertising, and other expenses.
Optimize the Customer Experience For Mobile
In 2020, the total volume of purchases made from mobile devices exceeded $ 2.5 trillion. In 2021, this figure will rise by 18% and exceed $3 trillion. The transformation of Gen Z into full-fledged e-commerce entrants will reinforce this trend. Digital natives, who grew up with smartphones and tablets in their hands, are increasingly interested in the simplicity and convenience of mobile shopping, which means your website and landing pages need to be mobile-friendly.
“One great way to check if your site is mobile-friendly is by using Google’s free Mobile-Friendly test”, says Michael. He shares more methods to determine the mobile-friendliness of your site:
- Focus on simplifying your design
- Shy away from using Flashplayer
- Optimize images for mobile
- Increase font size (and use standards fonts as they are easier to read)
- Make sure your navigation bar is organized and products easy to find
These and more e-commerce trends prove that the industry isn’t just growing fast, it’s here to stay. Should you need competent assistance with scaling your online business, you can follow Michael Kelly and Brittany Bush on Facebook or schedule a call with the Ads And Funnel’s Team at www.adsandfunnels.org!
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