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Effective Communication Through Social Media: Andrea Bosetti’s Vision

Social media are the starting point for any company that wants to reach more people and expand its market. Every year companies devote a large part of their budget to marketing on social media, and they see that consumption is taking place in these media.

For this reason, experts in this type of marketing such as Andrea Bosetti, have it clear. There is no way to be successful nowadays if you do not have a presence in social media. Besides being a media trainer, Andrea is also a great entrepreneur.

At only 23 years old he already had a successful business, a small bar that he later sold at a great price. Later, he started another project, one of which he is most proud of, even though he has already given it up.

His company Coverstore, which he founded in 2013 with a capital of only 9,000 euros, after 3 years already had 100 sales points around the world. His turnover reached more than 12 million euros, this lasted until he received an irrefutable offer and ended up selling his business.

These successes that Andrea had so far shared something in common, the use of social media. He has always been a lover and professional of marketing, who using his strategies in his projects saw how they generated great success.

The growth in social media

If you want to bring your company to success, you have to keep in mind that social media are the way to go. Every year that passes this accelerates and if you don’t start now it may be too late. The pandemic that has hit millions of people today has proved that. Those who have managed to get out of it better are those who were already using social media, those who were not were devastated.

Bosetti has always focused his companies on growing in social media, and seeing that other people didn’t know how to do it, he decided it was time to share knowledge. That’s how in 2018 Mind Digital Marketing was born. A company dedicated to educating other companies in the use of digital media.

Teaching the importance of social media and using them to achieve success is the main objective of MDM. To do this they focus on giving the necessary tools and personalized consulting to their customers. It is an accompaniment during the process that ensures a successful network marketing strategy.

It is very difficult for a company to achieve growth in social media by itself. Creating valuable content, organic growth strategies, positioning itself as an authority, among others, are things that must go hand in hand with a professional. This is what Andrea has done with his enterprises, the difference is that he is the social media expert.

Benefits of Using Social Media Marketing

To say that the success of your company is in that you can have a positioning in social media is something empty. That’s why Andrea Bosetti highlights several benefits, which he has experienced through social media.

The interaction

From Bosetti’s point of view, the interaction of a brand with its customers and future customers is very important. Networks function as that bridge between the two that is necessary to strengthen ties. Today people want to be heard, and it is by these means that the greatest interaction takes place.

Generating trust

Hand in hand with interaction is trust. Before buying a product or service, people want to corroborate information. Social media offer that trust they are looking for, so, normally, they want to see your products and contact you through DM or comments to feel confident about your brand.

These two things are vital to know how to handle them in social media because if you do not manage the interaction well, the trust will never come and the relationship will not exist. This is how many companies have failed, all because they do not know strategies and social media management.

That’s why Andrea Bosetti continues to change the mindset of hundreds of companies and bring the teaching of how to succeed through social media.

Kevin Leyes is the Chairman of Leyes Enterprises and the Founder and CEO of Leyes Media, an social media marketing and public relations agency, and Team Leyes, an urban jewelry company. He is an Official Member of the Forbes Business Council and Young Entrepreneur Council.

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