Connect with us

Executive Voice

Eric Feng: 3 Common Communication Mistakes That Could Be Killing Your Sales

World-renowned speaker, author and entrepreneur Eric Feng, who began his career as a scrawny and reserved “nobody”, sheds light on the common communication mistakes that could be costing them the sale.

As a communications coach and accomplished speaker who has spoken to audiences as large as 10,000 people, Eric Feng has more than a decade’s experience coaching sales professionals with their pitches and communication skills. He highlights the three most common mistakes which could potentially be killing the sale, and how to make adjustments to avoid sabotaging your profits.


Mistake 1: Not focusing on the customer

As the value of the sale increases, the benefits of the product/service start to matter more than the features. According to Eric, a tip to be more focused on the customer and see from their perspective is to answer the question, “What’s in it for them?”

Find out what the customer desires, values and wants, and tell them how your product/service adds value to their life based on those metrics. For example, if they are looking to get a new mobile phone and battery life is their main consideration, a good way to put it across would be to tell them, “Even if you spend 8 hours a day watching videos on this phone, you’ll only need to charge it once every day.”


Mistake 2: Talking too much

Richard Branson said, “Listen more than you talk. Nobody learned anything by hearing themselves speak.”

Tying in with tip #1 of focusing on the customer, imagine how the customer would feel if all they hear is the salesperson talking about the product or about themselves. According to Eric, customers buy when they feel understood and their needs are being met, and not because they understand the product. The quickest way to close a sale is to make the customer feel important and special by giving them lots of attention. The job of a salesperson is not to give information, but instead obtain it by asking questions to find out the motivations and desires of the customer.


Mistake 3: Not standing out

Nowadays, everybody is exposed to a seemingly endless stream of information right from the moment they wake up. A pitch that has abstract benefits — for example, “this product improves your wellness and gives you more energy” —  is unlikely to make a deep impression on the customer. Instead, help your customers visualise and “experience” the benefits — “this product has been shown to help athletes recover from muscle soreness up to 1 day faster, and the alertness you get from it feels like you’ve drank 2 cups of coffee, without the giddiness and negative side effects of caffeine”. Facts tell, stories sell, and what your customer remembers is the most important.

Immy tariq is a serial entreprenuer that has been quoted by forbes, bloomberg, usa today, London stock exchange and yahoo finance as a top entreprenuer

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship8 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship8 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.