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Executive Voice

Esther Coco Berg Is An Authentic Breath Of Fresh Air On Social Media

Last month Netflix released the documentary “The Social Dilemma,” which exploited social media platforms for irresponsibility, such as glorifying inauthenticity. Users have been naive and fallen into the rabbit hole of misinformation, especially regarding plastic surgery, politics, and financial gain. They do not realize that the longer they stay on a post, the more related content pops up on their pages. Users fail to do any further research into a subject and conclude that the truth is right before their eyes… It must be if they have seen the same message repeatedly. Wrong, the consequence of this is a skewed perspective and expectation of life.

Unrealistic routes for the fast track to fame, fortune, or comfortable living are posted everywhere. Innocence is lost, and the world has been manipulated to accept false information. Now, 15-year-olds ask their parents for nose jobs and lip fillers. College graduates think they need to be making six-figures and fall into depression when they are slapped with the reality of climbing the ladder. Adults abandon their corporate jobs and start their own businesses, not adequately planning for fleeting customer desires. There is an immense need for influencers with integrity.

One woman who has used her platform for the greater good is Esther Coco Berg. She is candid with all aspects of her life, even the trials, and tribulations that influencers often leave out. Typically, the world only gets to see the happy times and success, but hardly ever behind the scenes and hard work backing the results. Berg, an entrepreneur, philanthropist, and full-time mother, feels it is necessary for the world to see the reality at play. She wants to set an example, especially for her children. Berg understands how toxic social media can be to the mind and makes it her mission to be a positive contribution.

Berg’s content is raw, relatable, and inspiring. She has transformed her page into an escape from the fake. On her account, users will find advice ranging from relationships to fashion to cleaning because she truly is a jack of all trades. Now, of course, Berg understands no one has mastered life, and every day she is learning and growing, but she shares her humbled journey with her followers. Berg wants to show pragmatic life expectations and help people understand diligence and independence. She enlightens people on how to remain present while simultaneously planning for the future.

The work hard and play hard method, but additionally how to enjoy every moment along the way. Consider her influence as “The Social Solution.”

A serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

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