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Factory Error Celebrates Self-liberation With Another Exclusive Merch Launch

A world without comparison and judgment seems unfathomable. Society has devised limitations on self-expression and guidelines on how to be accepted, leaving those who want to break free from the chains, alienated. Factory Error’s Founders Ashton Smith and Brayden Russell recognize these restraints and have actively used their designs to celebrate individuality.

Every few weeks, the two designers conceptualize in their downtown Dallas studio to draft designs.

“Brayden and I are always on the same page,” Smith said. “There is never any miscommunication because we get each other and are always in sync. We even say the same thing at the same time a lot.”

Smith and Russell consistently release new and inspirational merchandise to their growing fanbase. Their increasingly popular graphic designs are wearable art that always accompanies a message about liberating oneself. Smith and Russell highlight acceptance and are striving to create a non-judgmental community that welcomes everyone.


Last month, in light of the BLM movement, Factory Error donated 50 percent of their profit on limited edition t-shirts. They partitioned over $1,200 to support bail funds across the US, the George Floyd Memorial, and BLM.

“Our company welcomes and supports everyone, because why not?” Smith and Russell said. “The world is messed up for thinking it’s okay to disclude and discriminate against certain people. Culture, background, race, disability, none of that should matter. If you’re a good person, you are a friend to Factory Error.”


To a degree, Smith and Russell have felt what it is like to be questioned and criticized. They believe that no one can compare anyone’s despair and hope to celebrate everyone’s unique story. The two want to evoke positivity to change the brainwashed mindsets society has created—their latest design ties in with commending the ‘freaks’ of the world.

“Another misunderstood group is the ‘freak shows’ who are so unapologetically themselves.” Smith and Russell said. “This mislabeled group is who Factory Error aims to be like because they do not care for others’ opinions, and neither do we.”

The ‘freak show’ design will be released this Friday. Factory Error has even bigger announcements regarding brand collaborations, store placement, and even a tv show that they will reveal in the near future on their social media.

“We are excited to continue accomplishing our mission and growing an accepting community through our merchandise,” Smith and Russell said. “We are just so grateful for our loyal fans and are excited to share more with them.”

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