Seth Yudof has rolled out a way for everyday people to share a piece of the pie in Vegas entertainment. He has teamed with co-founders Jimmy Maynes and Jayson Pearson to launch Fan Rebellion, a fan-owned entertainment company that gives investors both a voice in the shows that are performed and a share of the profit. Individuals can invest in the new company to own a piece of the Las Vegas entertainment market for as little as $105.
Yudof, CEO of Fan Rebellion, has been managing music artists and producing shows since 2001. With experience launching various production companies, several restaurants and a nightclub in vegas, as well as working with casinos and other venues in Vegas, he has worked with Vegas residencies and one-off shows for popular artists such as Ceelo Green, Daughtry, actor Jason Alexander and others.
The pandemic upended Las Vegas entertainment. With casinos running leaner and focusing almost completely on gambling revenue, quite a few smaller venues were forced to close. While this seemed terrible on the surface, it created new opportunities for those that were paying attention. With the casinos focused on gaming revenue and bigger shows, an underserved audience has developed that is seeking out interesting and affordable attractions such as open-air lounges and smaller ticket shows when they visit Las Vegas.
Yudof saw this as the perfect time to build a vertically integrated business model that would thrive in the blind spot created by big Vegas corporations. “The corporate approach is to focus on the big names, big venues, and stratospheric ticket prices, but there is definitely a market for smaller, more niche options.” Banding together with longtime business partners Pearson and Maynes, they quickly formed a new business to capitalize on this growing void in the Vegas landscape.
Maynes, who serves as the company’s Chief Creative Officer, has been involved in virtually every aspect of running an entertainment company: developing shows, managing artists, producing Grammy-winning recordings, and marketing and producing events which have generated tens of millions in ticket and merchandise sales. Maynes and Yudof have worked together on Las Vegas Strip shows and are relishing the opportunity to do so again.
Fan Rebellion’s third founder, Jayson Pearson, is the company’s technical production expert. For the last twenty years, the Vegas native has worked on stages across the country on a wide range of shows, events, and private functions. He has tens of thousands of hours rigging equipment, staffing technical crews, and running light and sound boards to produce concerts, shows, product launches, and corporate events.
Together, this trio launched Fan Rebellion to do two things: create destination-worthy niche entertainment; and give everyday, small investors a way to claim their share of profits in the multi-billion-dollar Las Vegas entertainment market. Currently, the financing model for Las Vegas entertainment caters to deep-pocketed investors and corporations investing in a single
show, but there are two inherent problems with this model. First, a single-show investment forces the investor to put all their eggs in one basket, in a business that is known for having more failures than successes. Second, producers are generally looking for large investments of six or seven figures, which keeps the small investor out of one of the largest entertainment markets in the world. Yudof and his co-founders want to change that by introducing equity crowdfunding to Las Vegas.
By allowing small investors to buy into their company directly, they want to give them an opportunity to share a piece of the profit, as well as give them a voice in the entertainment that is produced. “We realize that entertainment is changing,” says Pearson. “There are a lot of people that are unhappy about the stacked fees of big-time corporate stages, and there is clearly a desire for more niche entertainment options, as the trends show in music and streaming video.”
Fan Rebellion is an entertainment company based in Las Vegas. Specializing in the development and production of ticketed events and attractions in Las Vegas, their business model gives everyday investors a chance to share in the success of their events and attractions. Their goal is to build a company valuation of 20 million dollars within three years. You can visit their website FanRebellion.com to learn more about their business. You can also contact Seth Yudof (LinkedIn), Jayson Pearson (LinkedIn), and Jimmy Maynes (LinkedIn) directly via Linkedin.