Suppose you’re working a six-figure job; congratulations! You made it. Most people will never see that money hit their bank accounts yearly. However, if you’re making six figures as an employee, you know how challenging and empty life can be: late nights, 60-hour work weeks, and enough stress to pull your hair out. Naturally, you wonder if selling your life for some purposeless corporate job that’ll replace you within a couple of days is worth it. If you said no, there might be a better way to live. According to Navneet Mann, you could turn your experience into a flourishing business that’ll repurchase your life. Here’s how.
1- Identify the problems you’re already solving in your job
Whether you’re a lawyer, accountant, doctor, or even consultant, your need to understand that the reason your company is paying you an excellent salary is that you’re very efficient at solving some problems they (or their customers) have, as Navneet explains, the simple fact that you have a salary proves that what you offer is extremely valuable to the marketplace. That means that when you launch your business, you don’t have to wonder whether or not things will work. Once you’ve identified the problem you can solve, it’s time to understand who your customers are…
2- Understand your dream customer
You probably hear this all the time, but that’s because it’s essential. But don’t worry, understanding your customers isn’t as tricky as doing magic or the dark arts. All you have to do is look. As you go through your daily tasks, observe the kinds of people you deal with. If you’re a dermatologist, what kinds of patients do you meet at the hospital. Are there specific characteristics they all possess?
3- Market yourself
After you’ve identified a problem you’re passionate about solving and understood who your customers are, it’s time you reveal yourself to the world and create an impact. Use social media to your advantage by posting helpful content that shows you’re an expert in your field. Soon enough, you won’t have to go around chasing clients. They’ll come to you like bees to honey. Also, building your personal brand is something you should be doing regardless of how you feel about starting your own business. People notice you when you establish yourself as an authority, and countless doors automatically open for you.
The best part about this 3 step sequence, Navneet Mann explains, is that you can go through it without having to quit your job and risk lowering your family’s standards of living. This is something you can explore in a weekend and build gradually until your own business, which fulfills your desire to create a more profound impact on the world, covers your total time income.
You may be wondering: wouldn’t owning a business make life more difficult? Well, yes and no. When you’re still adapting, it’s perfectly normal to work extra hours on the side and try to figure things out. As you’ll see, it’s more exciting than anything. When you’re working on something you own, the possibility of what might happen lights a fire inside your guts, driving you forward. Once you go past that initial period, you can charge whatever price you want (without any superiors taking a bite out of your cut) and work as many hours as you like. Soon, taking that week-long vacation might not seem like a dream.
Who is Navneet Mann: A Brief Overview
Navneet is a former lawyer who was rushed to the hospital after a severe panic attack caused by five years of tireless work. At that moment, fearing for her life, she knew she had to make a change. Today, she coaches dozens of successful professionals escaping the rat race and starting their own successful businesses. If you want to learn more about her or what she does, feel free to visit her website www.navneetmann.com and keep an eye out for her new podcast Aligned Freedom.