Tech + Startups
Foster Authenticity and Originality on Soul App

Soul App, a platform that caters to the social metaverse of today’s youth, has swiftly risen to prominence under the leadership of Soul Zhang Lu since its foundation in 2016. The platform has managed to break into the mainstream by leveraging interest graphs to cultivate relationships and implementing gamified product design. As a result, it has become an increasingly popular open social platform amongst Generation Z.
Soul App highly values user loyalty and strives to provide a secure online environment. Common security issues that a digital platform might encounter typically include online fraud and plagiarism. Given the abundance of user-generated content on the platform, Soul Zhang Lu places significant emphasis on defending content originality. This approach, she believes, helps maintain the platform’s integrity, encourages user engagement, and fosters a trustworthy environment.
Soul App’s Battle Against Online Fraud and Plagiarism
Over the years, Soul App has been dedicated to fostering an environment that is not only authentic, warm, and diverse, but also rich in content. In a bid to safeguard the legal rights of Soul App’s original content creators and uphold the integrity of user expression, Soul Zhang Lu and her team introduced the dynamic check feature on the platform. This innovation fosters a conducive creative atmosphere for creators while encouraging users to value originality and uphold authenticity.
Soul App, in its development, has consistently emphasized the importance of authenticity in shaping the platform’s ambiance and social etiquette. In an effort to create a more engaging, diverse, and authentic social experience for its users and protect original works and copyrights, Soul Zhang Lu’s team implemented a dynamic check function. This feature is a pioneer within domestic social platforms and introduces a check recognition model – comparing post histories within the platform, identifying, and tagging identical content from different users.
For instance, if an image previously appeared in Soul App’s content square, a reminder indicating this would surface below the corresponding content post on the user’s personal homepage. This functionality came under the spotlight when a user posted a luxury car alongside a $1.23 million car order form on Soul App, only for the image to be automatically tagged with “this image has previously appeared on the site”. This sparked widespread online discussion. The introduction of the dynamic check, along with other initiatives, not only safeguards the rights of original creators but also curtails attention-seeking content. Simultaneously, this feature effectively combats fake identities and aids in preventing online fraud.
Soul Zhang Lu Values Content Originality
Soul Zhang Lu’s team also rolled out the “Respect Original, Share Real” initiative (also known as the “Soul Real” convention), inviting all Soul App users to participate in protecting original content. This move has mobilized over 700,000 users to gain a better understanding of the original dynamic check function and collectively oppose trend-chasing plagiarism and image theft. Tens of thousands of Soul App users have signed the convention, eliciting an overwhelmingly positive response.
Through consistent platform governance and multi-dimensional collaboration, Soul App has made significant strides in combating content repurposing and plagiarism. Data from the third quarter indicates that Soul App’s official security leader made a total of 18 posts about “protecting originality and encouraging authenticity,” which included public violation penalties, safety standards, and real conventions. These posts garnered a staggering total exposure of 62.92 million. By implementing the dynamic check mechanism, Soul App has been able to identify and curtail 32,000 instances of plagiarism daily, resulting in a daily average decrease of 42% in plagiarism-related reports.
In today’s world, the original work and copyrights of creators are gaining increasing societal attention and concern. As a trendy social platform embraced by the younger generation, Soul App, under the guidance of Soul Zhang Lu, will persist in enhancing platform rules and regulations to safeguard the legal rights of its creators. It will resolutely oppose plagiarism and image theft, guide its vast user base to protect originality, promote authenticity, and construct a more authentic, warm, and diverse social metaverse.
