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Francesco Giuliani, Italian Entrepreneur & King of Influencers

Francesco Giuliani, was born in Rome, in the center of Italy, in 1987. He is one of the most famous Social Media Marketeer in the Italian panorama. He’s the founder of Influencer srl , a company that deals with Social Media Marketing developing strategies to make companies and celebrities grow exponentially their social networks.

Who are your typical customers?

Companies like mine or other similar ones take care of everything: creation of custom content,  publishing time, hashtags research,VIP sponsorships: we make sure that some famous accounts will notice and follow you. This is worth a lot. Above all, we work scrupulously in the first half-hour of publication of a post: that’s the crucial time to act. After you risk ending up in oblivion. It’s the harsh law of Instagram.

How do you earn once you become famous?

Brand advertising mostly. But it does not come immediately. And even when it comes, many “no” must be said not to combine your image with low-level products.This is particularly true for aspiring influencers: the talent scouts of big brands turn on social networks in search of stories and characters.And they also take note of all the companies that one has chosen to join. That’s why you don’t have to sell out. ”

What kind of figures are we talking about if clients want to go to companies like yours?

We cost between $ 5,000 and $ 10,000 a month. A nice figure, I know. But famous people and even companies turn to my company. And there are custom plans that start at a few thousand euros a month. ”

How do you imagine Instagram and social networks in 10 years?

They will be more and more extreme, like ” Black Mirror ” in the” Free Fall “episode. The advice I can give, since it will be increasingly excessive, is to live reality. Now, if you know a partner, you immediately take a look at how many followers he got as if they were his bank account. All of this is surreal. We must realize that Instagram is a means of making money, but we must go to the park playing football too.

Which advice would you give to those who want to start with Instagram from scratch?

First, to be yourself. Show what you really are, because masks don’t reward. Being an entertainment we have to emphasize who we are. The second commandment is the bond you create with followers: people understand the truthfulness of what you communicate and consequently try to create an interaction with them. The last tip is to try to think what others like,and not just to yourself; 99% of Instagram users think they publish a photo just because they like it, without minding about their users.

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