Most online businesses upload their video content to a video hosting platform. While some video hosts are more focused on distributing your content and keeping it alive, others are more focused on leveraging video as a promotional tool and generating leads.
With video hosting, you may reach and engage a targeted audience. As a creative and cost-effective approach to communicating with people, a video may be used instead of traditional text.
In this in-depth guide, we’ll explain all the key concepts you need to become an expert regardless of your skills and background in video hosting.
You may even speak directly to your target audience to attract their interest. It makes it simple to communicate with existing and new consumers.
Here are a few terms and ideas to cover before we get into specific strategies for developing this video hosting content. Let’s get started.
What Is Video Hosting?
A decade ago, video was mostly used for advertising items, but now it’s used for more than that.
An online video hosting service allows you to store and share your visual content. Several third-party video hosting sites, such as YouTube, Vimeo, Wistia, and VIDIZMO, are readily available to users.
An online video hosting solution makes it possible for you to submit your video to a site where anyone may view it. It’s easy to see how a video on the video-sharing social network YouTube may be accessible in hundreds of nations worldwide.
According to the number of videos posted online presently, video hosting is a prevalent activity. To post and save your movie on another website, you need to use a host. The video may be seen directly on the host website (such as YouTube.com), or you can use the embed code to place it on your website for visitors to see.
What Is Free Video Hosting?
Video Hosting Sites are platforms that facilitate the uploading, editing, and management of all your videos. You can further share these videos on any social media platform, embed them on your site, or keep them private and secured away from prying eyes (depends on if the video hosting site allows supports secure and private video hosting).
“86% of businesses use video in their marketing strategy, and 84% of video marketers report that video has helped generate leads. On the support side, 43% of marketers say that video reduces the number of help requests they receive.”
What Is the Best Video Hosting Solution for Business?
Choosing the right option among the rising number of video hosting sites like YouTube and Vimeo might be challenging. Learn about online video hosting and how to find the best choice for your corporation.
But a simple video hosting solution will fall short when it comes to corporate video use cases. Video marketing and sales tactics or day-to-day operations need an enterprise video hosting platform to store and manage the content of your videos.
Why Do You Need a Video Hosting Site?
For companies of all kinds, the power of video is undeniable. Even within a single company, it may be used across several divisions. If a picture is worth a thousand words, a video is worth a million. Even visuals can’t compete with the power of video content.
Among the most common commercial uses for video are:
- Promotion and marketing
- Demonstrations of the product
- In-house training that is streamed online
- Organizing online gatherings
- teleconferences and online meetings
These are only a few of the many possibilities you can see. With video, the more creative you are, the more successful you will be.
There is a common thread connects each of these use cases. Using an enterprise-level video hosting platform is necessary for them.
Why Choose Premium Video Hosting?
It’s possible to know basic video analytics like who viewed your clips, how long they stayed, and what video elements were the most interesting to them with video hosting sites like Vimeo or YouTube.
YouTube is especially loved by content creator for its large audience exposure and monetization capabilities.
But for businesses it is a different story. You are giving away part-ownership of your content. There are chances that your competitors’ content will feature in the recommendations.
Despite your best efforts, it is impossible to remove the YouTube and Vimeo insignia from their player interface. And the worst of all: ads will continuously be disrupting your audience experience.
A premium video hosting solution like VIDIZMO is made for larger organizations – it will let you “white-label” the player and surroundings so that your brand is the focal point.
You may utilize online video to your benefit with an expert video host. If you wish to promote excellence, you must segregate it from online junk. For all the free options out there, there is always an intangible cost that you are bound to pay as described earlier.
What Are the Perks of a Premium Video Hosting Service?
A premium video hosting platform provides all the features that free solutions offers and goes many more steps beyond that.
In addition to publishing, editing, and promoting your video content, you’ll need a video hosting platform that can connect to all your other business applications that contain or utilize videos. These includes online meeting solutions like Zoom, LMS like Blackboard, CMS like SharePoint and much more.
A premium platform allows you to centrally store, manage and stream all your content and bring it right where your audience needs to access – privately or publicly, choice is yours.
Stop wasting your time, money, and resources trying to figure out how to put your business videos online efficiently. To focus on the growth of your business and the development of your customer connections, your focus should solely be on maintaining security while delivering the best possible in the most cost and time-efficient manner.
A premium video hosting service is ready-made no-code solution that takes care of everything for you. You will even have access to customer support in case of any difficulties.
The popularity and demand for video content are only going to rise in the years to come. Using a competent video hosting platform to start or strengthen your video marketing campaigns and successfully spread your brand is becoming increasingly crucial as the video revolution continues. But that is not the only use case for corporate videos. Video streaming comes in handy for:
- Internal comms
- Live events
- Private training
- Knowledge management
- Remote work
- And much more
Well, Yeah, with a wide range of elements to consider when choosing a video hosting platform, it can be difficult for rookies to make an informed decision.
Finally, keep in mind that your video presenter must focus as much emphasis on the viewer’s experience as you do on yours.