Connect with us


From Court to Web, Digital Marketing Star Hailey McFadden is Shaking Up The Industry

Former D1 Volleyball student-athlete Hailey McFadden has cut her teeth on broadcast journalism; she then got into private consulting and now stays competitive through Power Move Marketing. She defines it as a “one-stop e-commerce shop” digital marketing company.

The aim? “I want to help smaller brands become better professional hotspots, and bigger brands find better digital footing,” Hailey says of her own company, which she built from the ground up. 

From School to the Real-World

Hailey fell in love with digital marketing as a graduate student. Her passion turned to real-world work. She quickly took off helping brands with social media management, engaging content creation, and web design, among other digital assets. Before that, however, McFadden was a sideline reporter for ACCN and ESPN. She decided to leave sports after experiencing how unwelcoming the industry is to women. 

“Starting PMM,” says McFadden, “has given me a chance to not only utilize my own talents but has helped me empower and teach other women to use theirs too. 85% of purchasing decisions are made by women, yet women are still the vast minority in entrepreneurship or marketing.”

Hailey also wanted to grow a company that knows how to market to women. She is focused on a culture that respects and empowers them, no matter who the target of marketing is. To stay true to her vision, so far, her staff and interns are mostly women.

Digital Footprints

As an undergraduate, Hailey set her sights on business and marketing management, often teaching herself the ins and outs of building an all-inclusive company. Her film minor and accruing Instagram following allowed her to see the advantages of digital marketing, and have inspired her towards a more well-rounded business perspective. 

One company, early on, allowed her full reign of the company’s digital branding, which led to the “all in one” aspect of McFadden’s now-playbook, “I was able to run their socials and website, work with suppliers, create an ambassador program, and integrate my ideas about customer service. Once I had that foothold, I was able to take on my first group of clients.”

The Full Experience

What clients need, she experienced, was a cohesive and effective experience. McFadden’s model is ambitious, “the idea is to run digital marketing plans for each company whole cloth–from content creation and social media partnerships to new and innovative marketing efforts.” Says Hailey of her firm, “that might be through developing a brand voice or just implementing new business perspectives.”

Originally, McFadden envisioned being a social media manager, but the more clients she took on, the clearer it became that she could cultivate an “all-encompassing marketing sphere” for companies. Those companies became her newest successes, each of them demanding her high-quality digital marketing treatment.

And all of this took off before she had even completed her Master’s. Today she works for brands like Storage Scholars, Gigi Raffe, CollegeWeekends.com, ViscoSoft, and Muse Sleep, and is constantly expanding.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.