A young and vivacious girl studying in one of the esteemed colleges of Delhi University had always been attracted and allured by the entertainment , lifestyle industry. This BA graduate started to love the winds and flowers of the entertainment industry leaving behind her pros and poems textbooks.
Satabhisa Bhaumik, is one of the most charming personalities we have come across.She hasn’t got everything easy and simple. Her story is about her choices in life and listening to her heart. She started her journey from an eminent college of Delhi University, Lady Shri Ram where she completed her bachelors and Masters in English(hons). Satabhisa has also completed her Diploma in Journalism for Times School of Journalism.
Mapping her professional career, which started in 2013 as Journalist with Times of India. The love for Journalism wasn’t as strong as her love for content under lifestyle and entertainment industry.
After a year of reporting stories about crime and education, she switched to digital marketing and advertising to learn more about growing online businesses.
“I want to democratise lifestyle.Take it off the lustrous pages and make content that addresses recent college grads and is persuaded by a much bigger audience.” Satabhisa quotes.
“While studying in LSR and working with India’s leading publishing house, I realised that there is absolutely no dearth of good writers and lifestyle connoisseurs in India. That is why I firmly believe that it’s about time India has its very own, global lifestyle brand,” says Satabhisa.
Thus, Satabhisa founded India’s first global lifestyle portal,Social Martini in 2016 ,a perfect combination of lifestyle and entertainment content portal.
As we spoke deeply, she explained to us how people across the globe are becoming heavy on the consumption of lifestyle content which shows in a lot of research. Satabhisa also shared with us that Socio Martini is read/followed by people from 90+ countries who love all things fashion, food and travel. Over 5 years, Socio Martini has collaborated with the biggest names in the industry with a team of 5 writers/videographers/content curators from New York to New Delhi. “From the no.1 chef in the world to leading designer labels in Fifth Avenue to top hospitality brands, they have left no stone unturned to bring the best of lifestyle to the world.
Our research tells us that this portal offers a wide variety of content and caters to all kinds of audiences. They aim to impart mainly inspiring content which is unbiased and which seeks to inform and entertain. Their objective is to offer relief from uninspiring, monotonous content and switch to a more progressive method of writing, accompanied by pictures and other forms of media content. Thus they seek to deviate from the prevalent tradition of writing which is mostly detached from the audience and deliver a more engaging form of content. Travel, Fashion and Food is Social Martini’s expertise and they smoothly blend these aspects together with the work of bloggers and artists
She is surely a woman who has made some bold and wise choices, her portal caters to different niches from lifestyle, entertainment, fashion and travel.
Satabhisa is a lifestyle enthusiast who has collaborated with top hospitality brands like ITC hotels and The Khyber and fine dining brands.Curating content that cuts through the clutter, bringing the reader/viewer closer to the experience.She is Definitely a strong, independent and Vibrant personality.
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