Connect with us


From Instant Noodles to Instagram Legacy: How Katrin Klimova Is Disrupting the Mom Industry in Russia and Beyond

Rags to riches is a tale as old as time. However, Katrin Klimova does not believe in clichés. This social media success story did not follow any fairytale playbook. Her 1.4 million audience on Instagram is one of the largest Mompreneur accounts on the platform. She runs two popular brands for kids and pre-teens, champions women leaders as a motivational speaker at events and in the press while raising three beautiful children. Life wasn’t always “charmed” for the inspiring family influencer. She was born on the Russian Pacific coast into a troubled family. Early on, her father lost parental custody and her mother tragically died when she was just twelve years old. She had to relocate halfway around the continent to live with her grandmother.

Katrin Klimova

After a decade of studies, determination, and hard work in several businesses she mastered fashion design and communication skills and moved to Moscow. When her daughter was born in 2013, she started reflecting on her experiences on social media as well as sewing baby clothes and accessories. The audience quickly grew and soon included young talents among Russia’s new cultural elite: singer Victoria Daineko, actress Anna Khilkevich, gymnast Liasan Utiasheva and others. “It all happened so intuitively,” says Katrin. A desire to connect and share, handmade products, life’s little lifehacks. A “hobby” was taking more and more of her time and generating more income for the family. With the second child on his way, she committed to the entrepreneurial family influencer lifestyle fulltime. 

Who are the disruptors that inspire you?

There are many people worth admiring, but we often overlook those closest to us. I would have to say that my favorite disruptor is my grandmother! It took me a long time to realize that rebellious stage is natural and yet I still carry all her life lessons with me. She bought me my first sewing machine, helped me change my life and build confidence in my ability to follow a dream and earn a living. Work hard because nothing is given or guaranteed. You must start by disrupting your old patterns first.

How do you disrupt negative personal or business habits? 

The most important thing is independent thinking. You must learn to identify a problem, set goals to solve it, and follow your own action plan step by step. I think sports helped me train these skills. I practiced judo and played volleyball since I was younger. Sports teach you quick decision making, self-reliance and working as a team. Creative approach to business and life is about trusting your own vision and power. Focus on what you want for yourself and your family. 

Now Katrin caters not just to curiosity of her loyal audience, but to their practical needs as well. She launched two successful brands: wowsocks for cute baby socks and Okidoki for fun pre-teen clothing. Both brands are among the bestsellers on Wildberries, the largest Russian e-commerce platform. Remarkably, this company was started by a woman during her maternity leave, too! Katrin and her adorable “team” have also worked on different promos with some of the biggest family-friendly brands: Amway, Yandex, Rixos Hotels, FrutoNanny, and others. Now she is focused on her next business goal: a spa-quality line of innovative nailcare products TOP LAK. It maybe revolutionary for the nail polish market because it delivers high-performance results at home. The launch of TOP LAK has been one of the most successful in Russian beauty industry

How do you see the future of influencer disruption? 

I think social media will continue to diversify. We keep hearing about this new app and that must-have app. The future of education and entertainment and commerce is on social. It is impossible to image the world otherwise anymore. Followers are a type of social capital now. I would support my children on their own digital path. They just need to find the right topic to be passionate about. However, if they choose to do something completely different, it’s ok. There are many ways to become and be happy. I am excited for my own next steps and projects, too! 

Follow @katrinka_family_tut as they take on the world.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media4 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt5 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt5 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.