Connect with us


From Instant Noodles to Instagram Legacy: How Katrin Klimova Is Disrupting the Mom Industry in Russia and Beyond

Rags to riches is a tale as old as time. However, Katrin Klimova does not believe in clichés. This social media success story did not follow any fairytale playbook. Her 1.4 million audience on Instagram is one of the largest Mompreneur accounts on the platform. She runs two popular brands for kids and pre-teens, champions women leaders as a motivational speaker at events and in the press while raising three beautiful children. Life wasn’t always “charmed” for the inspiring family influencer. She was born on the Russian Pacific coast into a troubled family. Early on, her father lost parental custody and her mother tragically died when she was just twelve years old. She had to relocate halfway around the continent to live with her grandmother.

Katrin Klimova

After a decade of studies, determination, and hard work in several businesses she mastered fashion design and communication skills and moved to Moscow. When her daughter was born in 2013, she started reflecting on her experiences on social media as well as sewing baby clothes and accessories. The audience quickly grew and soon included young talents among Russia’s new cultural elite: singer Victoria Daineko, actress Anna Khilkevich, gymnast Liasan Utiasheva and others. “It all happened so intuitively,” says Katrin. A desire to connect and share, handmade products, life’s little lifehacks. A “hobby” was taking more and more of her time and generating more income for the family. With the second child on his way, she committed to the entrepreneurial family influencer lifestyle fulltime. 

Who are the disruptors that inspire you?

There are many people worth admiring, but we often overlook those closest to us. I would have to say that my favorite disruptor is my grandmother! It took me a long time to realize that rebellious stage is natural and yet I still carry all her life lessons with me. She bought me my first sewing machine, helped me change my life and build confidence in my ability to follow a dream and earn a living. Work hard because nothing is given or guaranteed. You must start by disrupting your old patterns first.

How do you disrupt negative personal or business habits? 

The most important thing is independent thinking. You must learn to identify a problem, set goals to solve it, and follow your own action plan step by step. I think sports helped me train these skills. I practiced judo and played volleyball since I was younger. Sports teach you quick decision making, self-reliance and working as a team. Creative approach to business and life is about trusting your own vision and power. Focus on what you want for yourself and your family. 

Now Katrin caters not just to curiosity of her loyal audience, but to their practical needs as well. She launched two successful brands: wowsocks for cute baby socks and Okidoki for fun pre-teen clothing. Both brands are among the bestsellers on Wildberries, the largest Russian e-commerce platform. Remarkably, this company was started by a woman during her maternity leave, too! Katrin and her adorable “team” have also worked on different promos with some of the biggest family-friendly brands: Amway, Yandex, Rixos Hotels, FrutoNanny, and others. Now she is focused on her next business goal: a spa-quality line of innovative nailcare products TOP LAK. It maybe revolutionary for the nail polish market because it delivers high-performance results at home. The launch of TOP LAK has been one of the most successful in Russian beauty industry

How do you see the future of influencer disruption? 

I think social media will continue to diversify. We keep hearing about this new app and that must-have app. The future of education and entertainment and commerce is on social. It is impossible to image the world otherwise anymore. Followers are a type of social capital now. I would support my children on their own digital path. They just need to find the right topic to be passionate about. However, if they choose to do something completely different, it’s ok. There are many ways to become and be happy. I am excited for my own next steps and projects, too! 

Follow @katrinka_family_tut as they take on the world.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Disrupt Prime Video1 day ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT5 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech1 month ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech2 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.