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From Living In A $250 Apartment to A Multimillionaire In Under A Decade

Justin Goff is a marketer and a business owner who devotes his talent to grow people’s businesses exponentially. He has a great deal of experience in copywriting and business positioning through digital marketing strategies, particularly leveraging on cold traffic. His unique strategies have helped him grow his business and enabled other business owners and marketers to create wealth quickly.

 Justin has worked with some of the leading brands in the online space, including Golden Hippo, Vshred, Dan Lok, Paleohacks, and Agora Financial. He built his venture from scratch, reaching seven figures in revenue in under seven years. He shares below what he has done to get to where he is today.


Justin is the self-taught kind of entrepreneur. He got into online marketing because of a gambling debt he had in college. Justin had no idea how to make a website or run a business. He went from losing $100 in ads a day, to $50, $10, to breaking even and later making money from ads. He has taught himself how copywriting works and is now ‘the man behind the biggest marketing videos you see all over the internet’. Justin is convinced that copywriting can help many businesses increase their sales significantly from experience in his company. 

The fundamental strategy is to ensure that the content speaks to the needs of the customers and thus addresses their pain points and requirements. Whereas there are many copywriters out there, Justin continues to succeed because he pays attention to understanding the customer, developing knowledge of the industry and continuous research to keep up with the trends in the online market.

Product Positioning

Justin Goff believes that product positioning must be a well-thought process to appeal to the customer at an emotional level. How the product differs from the competition becomes critical, starting from design, uniqueness, and ultimately the way the customer perceives the product. He has established many companies and understands the dynamics of customer engagements. For example, Justin built a supplement company called Patriot Health Institute, selling it in 2017 for multiple millions of dollars. He had developed and positioned a valuable brand, achieving him great success in less than three years.

Optimizing Sales Funnel

Justin believes that processes through which companies find, qualify, and sell its products to buyers must be clearly outlined and optimally used to drive revenue and brand growth. Businesses need to describe a good marketing strategy that leverages technology and data analysis to reach their target audience to drive growth. 

To reach seven figures in revenue as a sole entrepreneur, Justin understands how to optimize sales funnels to attract, convert, and retain customers. Some of the companies he works with can grow their revenues by automating processes in their sales cycles. He started out charging $250 as a freelancer to being one of the highest-paid marketers in the world of freelance projects, charging up to $150K for projects.

Leveraging Cold Traffic

There are billions of people using the internet to make buying decisions. Studies show that up to 80% of customers review the products online before deciding to buy either online at the store. The internet is thus changing the way people buy. A great deal of concern by many businesses is the conversion of cold traffic to paying customers. Justin advises that focusing on building a relationship and trust with potential customers is an essential step towards finding a footprint in the specific market. 

Brands should aim to provide valuable information to the audience to increase customer engagement and build relationships. With every content, the brand’s reputation should be well considered. To run a successful empire single-handedly, Justin understands the power of using content to convert cold traffic. He has been able to run his businesses by implementing digital marketing strategies that work. Justin continues to share his experiences with other brands to help them scale up and grow their revenues. He is a real force to reckon with, and he is headed for greatness. Connect with Justin here to learn more.

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