Connect with us

Executive Voice

From Living In A $250 Apartment to A Multimillionaire In Under A Decade

Justin Goff is a marketer and a business owner who devotes his talent to grow people’s businesses exponentially. He has a great deal of experience in copywriting and business positioning through digital marketing strategies, particularly leveraging on cold traffic. His unique strategies have helped him grow his business and enabled other business owners and marketers to create wealth quickly.

 Justin has worked with some of the leading brands in the online space, including Golden Hippo, Vshred, Dan Lok, Paleohacks, and Agora Financial. He built his venture from scratch, reaching seven figures in revenue in under seven years. He shares below what he has done to get to where he is today.


Justin is the self-taught kind of entrepreneur. He got into online marketing because of a gambling debt he had in college. Justin had no idea how to make a website or run a business. He went from losing $100 in ads a day, to $50, $10, to breaking even and later making money from ads. He has taught himself how copywriting works and is now ‘the man behind the biggest marketing videos you see all over the internet’. Justin is convinced that copywriting can help many businesses increase their sales significantly from experience in his company. 

The fundamental strategy is to ensure that the content speaks to the needs of the customers and thus addresses their pain points and requirements. Whereas there are many copywriters out there, Justin continues to succeed because he pays attention to understanding the customer, developing knowledge of the industry and continuous research to keep up with the trends in the online market.

Product Positioning

Justin Goff believes that product positioning must be a well-thought process to appeal to the customer at an emotional level. How the product differs from the competition becomes critical, starting from design, uniqueness, and ultimately the way the customer perceives the product. He has established many companies and understands the dynamics of customer engagements. For example, Justin built a supplement company called Patriot Health Institute, selling it in 2017 for multiple millions of dollars. He had developed and positioned a valuable brand, achieving him great success in less than three years.

Optimizing Sales Funnel

Justin believes that processes through which companies find, qualify, and sell its products to buyers must be clearly outlined and optimally used to drive revenue and brand growth. Businesses need to describe a good marketing strategy that leverages technology and data analysis to reach their target audience to drive growth. 

To reach seven figures in revenue as a sole entrepreneur, Justin understands how to optimize sales funnels to attract, convert, and retain customers. Some of the companies he works with can grow their revenues by automating processes in their sales cycles. He started out charging $250 as a freelancer to being one of the highest-paid marketers in the world of freelance projects, charging up to $150K for projects.

Leveraging Cold Traffic

There are billions of people using the internet to make buying decisions. Studies show that up to 80% of customers review the products online before deciding to buy either online at the store. The internet is thus changing the way people buy. A great deal of concern by many businesses is the conversion of cold traffic to paying customers. Justin advises that focusing on building a relationship and trust with potential customers is an essential step towards finding a footprint in the specific market. 

Brands should aim to provide valuable information to the audience to increase customer engagement and build relationships. With every content, the brand’s reputation should be well considered. To run a successful empire single-handedly, Justin understands the power of using content to convert cold traffic. He has been able to run his businesses by implementing digital marketing strategies that work. Justin continues to share his experiences with other brands to help them scale up and grow their revenues. He is a real force to reckon with, and he is headed for greatness. Connect with Justin here to learn more.

Josue Arteaga is a Mexican serial entrepreneur, a new-age marketing consultant for realtors, and a Mortgage Advisor. Started his first business at the age of 17 dipping his toes in SEO. By the time he was 20, he was rubbing shoulders with the biggest entrepreneurs and real estate companies in the world. Josue Arteaga has used his new-age marketing strategies not just for clients but for his own ventures as well. He has his hands in the blockchain, real estate, lending, and new-age digital marketing industries. He’s been featured in Inc Magazine, Entrepreneur Magazine, Yahoo Finance, Thrive Global, etc. Josue has worked with world-famous entrepreneurs and influencers such as Tonio Skits, Julius Dien, Sam Bakhtiar, and Ed Mylett. He’s consulted companies like Century 21, Keller Williams, California Bud Co, and Fortafy in leading their branding and growth efforts. Josue has worked with clients worth over $100m, celebs, and the world's biggest entrepreneur influencers like Ed Mylett, Julius Dien, and more.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.