From Music to Entrepreneurship – The Story of Michael Insigno

Michael Insigno, also known as Emicii, is an Italian music producer and entrepreneur, currently living in Sweden. He grew up in Italy, from an early age, he discovered to be interested in music, starting to produce electronic music on his own, which led him to the top of various digital charts.

We asked to Michael, to share with us, some tips and advices for new and upcoming music producers

How you reach your goals?

Achieving a certain goal in music requires great passion and dedication, not only during the effort, but often after it has been achieved. However, being detached creates emotional freedom. It means holding on tightly, but also knowing how to give up lightly, with nonchalance; it means trying with all your strength, being passionate, truly interested, but at the same time being absolutely willing to give up temporarily, and wait for a better moment.

Did you have any future projects?

I’m constantly working in the production of new projects and unpublished tracks, but in parallel with music, I’m also involved in entrepreneurship, with various commercial projects. We’ll talk about it in the future, for now my main goal is music, to continue producing, playing around the world and making people know me.

3 suggestions for those who decide to undertake this musical career ?

• I would suggest to find a complete new ideas, or also to being inspired by an existing track, even if outdated, but finding to it a different musical approach; after you’ve found your new original music-style
• Try to improve it every day, even if it takes months.
• Finally, once you think it’s completed, look for any imperfection and fix them.

“To recap, I think that composing a new track is all about making it perfect no matter how much time it requires, so that it’s very likely that everyone will like it!”

Remember to follow Michael’s on Instagram and Facebook