Jimmy Boss, is a young entrepreneur of 25 years old. He rubbed shoulders internally with the music industry from a very young age, in particular thanks to Mister V, famous French YouTuber who decided to get into music, more particularly in rap, and this with the help in particular of Mr. Boss. After finishing his internship at Hey Pelo Records, Mister V’s label, he decides to set up his own artist management company : SDW Management.
“I assure you, it’s not an order” Jimmy Boss tells you in his Paris office, while you contemplate with dismay a picture of a bearded “Mona Lisa”, the work of a Dutch fan of SDW Records, urban music label that he founded in 2017.
Jimmy Boss goes further than the others and had the crazy idea of bringing together the essentials of what a record company could provide to independent artists of 2020 to create a business that will help artists to finance, create, as well as promote themselves, while remaining independent ; he explains it to us in more details during an interview that he very kindly granted us :
«Artists these days no longer necessarily need the creative side that a major can offer. Actually, he no longer needs anything that a major can offer to him apart from the contacts and the financial aspect. This is exactly where SDW Management supports its paramount value. The company keeps offering total flexibility on the contracts in function of needs of the artist. Depending on the contract, SDW can also guarantee immediate funding to the artist, weekly monitoring and incomparable transparency of sales made. The goal is also to take care of all administrative tasks so that the artist does not only take care of the creative side. »
On the other hand, Jimmy Boss must validate the projects before releasing it :
«Basically my desire to do this job concerned people, being close to the artist, assisting them and finding something new that the record companies do not offer. But it was my creative side that pushed me to do this job, indeed, from a very young age, I have a very commercial ear and I never stop finding new artistic trends, that’s what has been the strength of the business so far, it is the icing on the cake.»
After two years spent managing artists, Jimmy Boss undertook to create his own label in 2017. His desire is simple, to release the music he loves, there, now, immediately. It was the meeting in 2015 with Mister V that created the real trigger. The latter inaugurates the long list of artists. SDW Records was born with the “Do It Yourself” spirit and the mix of genres as its only weapons.
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