fbpx
Connect with us
Apply Now

Tech + Startups

FynCom Wins the Attention Economy through Interactive Rewards System

In a media-centric society where everyone is vying for the next person’s attention, how do you persuade prospects and clients to respond to an email when the average attention span online is only 8 seconds

Digital media has taken up much of our brain’s rental space, so consumers are becoming more selective about who they allow to sign their leases.

Information overload is a real roadblock to companies trying to connect with customers, and while some suggest revising marketing efforts to “cut through the noise” and increase visibility, it’s still a hit or miss if it does not motivate the customer to take action. 

When the founder of FynCom, Adrian Garcia, initially designed the technology that now rewards prospects and customers for responding to emails, texts, surveys and more, it was used to stop scam calls. When he realized he could tweak the technology and use it as a reward system to increase customer response rates to inbound and outbound communication, he made the change without hesitation. The rewards SaaS platform took off.

 

“I love fixing processes, making them simpler, or making them WAY more efficient. I’m driven by the idea of making the world a better place for as many people as possible and if I can change our emails, calls, texts, DMs… that’s awesome.”
– Adrian Garcia, FynCom Founder

 

With FynCom, companies can maximize the impact of each stage of their sales funnels by offering automated rewards that increase engagement and marketing ROI. 

According to a recent Mailchimp survey, email open rates for a broad range of industries typically fall under 28%, with click-through rates below 3%. FynCom has seen email response rates increase by 500% when customers were offered a reward for responding to a CTA (call to action). Incentivization works with a marketing rewards system because it gives the prospect control of potential gratification. It is no longer just passive information—it’s information with a promise attached. 

How it works

FynCom works by linking an interactive rewards campaign to an existing email. Once an email has been registered with FynCom along with an email forwarding rule, the user creates a Reward Campaign. Anyone who is a part of the email campaign is then eligible to receive rewards when they respond. It works with any platform (e.g. HubSpot, Salesforce) or email service provider. 

Some benefits of using FynCom include:

  • Customized support to improve content visibility to target audiences
  • Audience flexibility in choosing how they want to redeem their points from gift cards to cash
  • Commission fee deductions only when the target audience performs the desired action.
  • An opportunity to reach target audiences globally
  • Works with emails, texts, calls, surveys, and other digital actions
  • Cuts marketing costs by reaching target audiences at the right time and in the right place
  • A/B testing of incentives to find min value / max engagement
  • Managing RpR (Reward per Response), increasing response rates and sales efficiency
  • Increasing conversion rates at every stage of the sales and marketing funnel—best used at low-response, high-value points of the customer lifecycle
  • Increasing Google Form / Typeform completions with rewarding form submissions 
  • Increasing call pickups with call rewards 
  • Increasing meetings booked with Calendly Rewards 

As more information floods digital spaces, getting the attention of clients and prospective customers will continue to provide challenges, but winning their attention is possible when they feel appreciated for their efforts. 

Learn more about FynCom and how their interactive reward system is changing the way companies gain visibility in a saturated market. Visit their website.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.