Car enthusiast Cameron Fabian hopes his unique lifestyle brand Happy Go Lucky encourages people to do just what the name suggests — take it easy and enjoy living in the moment instead of feeding off the negativity of social media and always striving to do better than others.
The brand’s aim of promoting a mentality of being “carelessly unconcerned about the future” is already paying off, with customers around the world clamoring for the affordable and unique products available via an online store. T-shirts, air fresheners, hoodies, hats, banners, stickers and windbreakers are just some of the popular items for sale, with many more planned.
Each piece features eye-catching designs ranging from heavy winks toward car culture through to laidback logos, like a skeleton laying back in a beach hammock and sipping on a margarita while soaking up the sun. Every item is carefully designed and has a touch of humor.
“My goal with this brand is to create high quality merch with fun and positive car-inspired designs that can shed a little good light on the car community,” says 21-year-old Cameron. “I want to spread the ability for people to just be happy and not stress about anything worse.”
He got the name for Happy Go Lucky after someone said the phrase during a Call of Duty match. Looking up the definition, he realized he’s always lived his life that way — focusing on the present, being carefree and relaxed and not stressing about what the future holds.
“All my life I’ve believed that whatever happens, happens for a reason and there’s no need to stress about it,” Cameron says. And despite his young age, this budding entrepreneur has already packed in a number of experiences that have helped guide his plans.
Based in Vancouver, Washington, Cameron is enlisted in the Air Force National Guard as a traditional guardsmen. He’s a reservist after realizing quickly that a full-time career in the military wasn’t for him, and instead hopes to eventually work full time on his passion for cars.
Cameron, who works part-time at a hot rod restoration shop, says, “My passion has always been to create a brand that is car inspired but primarily promotes positivity with a touch of car-related products. Social media makes people constantly compare themselves to others, and that creates a negative energy. Happy Go Lucky wants to bring positivity back.”
And his whatever goes attitude isn’t just for show, because Cameron tried twice before to launch brands and stumbled, but he doesn’t dwell on those setbacks. Instead, he applies the lessons he learned from those two attempts in order to succeed this time around.
In a highly competitive market, Happy Go Lucky aims to distinguish itself and build on an already impressive customer base — many store items are already sold out — with a personal touch that includes handwritten notes of thanks for every person who buys from the brand.
“There’s so many clothing brands out there it makes it almost impossible to compete with big name brands that have taken over the world. The biggest thing that sets Happy Go Lucky apart is the positivity aspect. I want to build off of positivity and make it known to the world that there is a brand that deeply cares about people and supports them,” says Cameron.
Every time someone wears a Happy Go Lucky baseball cap or tee, or sees the logo on their car banners or air freshener, Cameron wants them to pause, take a deep breath, smile, and remember the brand’s philosophy of trusting that everything will work out.
Happy Go Lucky has existed for just over a year, and Cameron hopes to one day make it his full-time career. He looks to secure both first-time and repeat customers by using only the highest-quality clothing and other products. Although he acknowledges this might reduce his profit margin, he says the satisfaction he gets from people joining the carefree campaign more than compensates. “And I’m honored by everyone that supports my dream,” he says
Check out the online store: Happy Go Lucky
Find them on Instagram: @happy_go_lucky_co
Find Cameron’s personal Instagram: @cam_350z