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Online Marketing to Survive the Covid-19: How Harley Cannard Leads Companies to Boost Their Brand on the Web

Although society is constantly changing, forcing companies to reinvent themselves to satisfy demands, events such as Covid-19 have represented a new stage in which global trade requires a change in the way it works, adaptation and progress.

Remote working and E-commerce have been two elements that have gained great prominence within this juncture. Although many companies have been prevented by the pandemic from developing their activities, there are more large and small companies seeking to adapt to online marketing techniques to continue to carry out their sales.

Entrepreneur Harley Cannard, has become a mandatory reference when mentioning the whole process, because he is not only a successful entrepreneur, with great focus and experience in the process of online marketing. His company, AMZ Automation Australia, is one of the most recognized globally in terms of digital marketing and E-commerce consulting.

From a growth, optimization, and efficiency perspective, Harley has focused his energy on leading his company to become one of the best in the world in guiding major brands on how to grow in the digital environment, even in times of crisis like the Covid-19. His management strategies have yielded significant results, leading his customers to achieve enormous profitability promptly during this process.

Harley is an entrepreneur with a vision of growth from a very young age. Although difficult times have not been an alien aspect in his life, at a personal level he has had to face hard challenges. His impetus will power and determination to look ahead and achieve his goals have rewarded him along the way.

After training as a personal trainer and making a prestigious career, also using digital marketing, Harley had the opportunity to build a gym of his own and manage the advertising of trainers. He also participated in building a company to create healthy food.

His most recent project was AMZ Automation Australia, whose exponential growth led him to devote full time to managing his services. Building strategies, systems, and seeking the help of mentors to increase their potential and keep pace with their evolution. 

Transition Time    

For Harley, the Covid-19 represents an acceleration point to a process that was aimed at all companies. The successful transition and adaptation to a process of digital omnipresence, where each company can successfully carry out its digitized processes for itself and its customers.

It is precisely in this aspect where your company has focused, on providing the leadership to that adaptation and transition process, ensuring success in terms of growth, optimization, and profitability.

Internally, the Covid-19 has also represented a challenge. However, for this entrepreneur and his team, it is an opportunity to achieve greater evolution. That is why he has taken his company entirely remotely, managing a group of more than 30 digital marketing experts on a full-time basis.

Today, a large number of global brands have decided to work this way, implementing the guidance of Harley and his team. All this, to remain in force in an environment where the digital is becoming more and more present.

Their team continues to grow and so do their goals. It plans to continue increasing the number of employees. His company operates with offices on two continents, managing every aspect remotely. This shows the importance of a mind focused on growth to achieve great success.

In addition to his innovative, entrepreneurial, and above all visionary spirit, Harley is also known for his ability to help those in need. Today he carries out different community projects, intending to help less fortunate young people to have greater opportunities for wellbeing and progress in life.

On the other hand, he advances in his objective of sharing his knowledge and experiences through conferences, tours, and events in which he can positively motivate other entrepreneurs to work in his purposes adequately.

Kevin Leyes is the Chairman of Leyes Enterprises and the Founder and CEO of Leyes Media, an social media marketing and public relations agency, and Team Leyes, an urban jewelry company. He is an Official Member of the Forbes Business Council and Young Entrepreneur Council.

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