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Helping People Succeed in Fitness, Business, and Life With Joel Marion

Joel Marion

It is often said: “the path to success is a lonely road.” But for businessman and multimillionaire Joel Marion, being there for other people as they carve their own journeys to success is, in fact, good for business.

Joel is a man of many ventures; he is the co-founder of BioTrust Nutrition, one of the largest eCommerce supplement companies in the USA, a five-time bestselling eBook author, and one of three people behind $100 Million Academy, an online school for business offering entrepreneur masterclasses.

Struggling to make ends meet as a gym instructor, Joel was able to turn his life around from little to no income at the age of 25, to making $100 million at the age of 30. As he sought more ways to reach clients and provide guidance on living a healthy lifestyle, he started to write e-Books on fitness and nutrition which provided simple ways to eat well and keep the weight off. In just over a month, Joel was able to generate $250,000 in sales.

A Client-First Approach

In 2011, Joel decided to take his fitness expertise to the next level and founded BioTrust with Josh Bezoni. To set himself apart from other supplement companies, Joel decided to employ a client-first approach to product development. “Our clients work very hard towards their fitness goals and getting an understanding of how we can help them get it is important in keeping your customers. We approached many of them and asked them what they wanted. When they said they wanted natural, great-tasting protein powders, we ensured these elements were in our products, together with elements to power their performance.”

$400 Million Dollars Later

Today, BioTrust has earned over $400 million dollars in sales and has earned its spot as a trusted brand globally. His own success has allowed him to reach out and uplift the lives of the underprivileged. In the span of a six-year partnership with the Make-a-Wish Foundation, BioTrust was able to donate over $1.7 million to help terminally ill children realize their dreams. BioTrust also makes a donation to the NoKidHungry campaign, ensuring every child gets the proper nutrition they need to stay on track in the pursuit of their dreams. Through this program, they have provided more than three million meals to date.

Joel credits persistence and a strong ambition as key factors that allowed him to lead his ventures to where they are today. These are the same qualities he seeks to nurture in fellow entrepreneurs who are struggling or just starting out, through the business masterclasses offered at $100 Million Academy.

“I know what it’s like to stumble and fail, and to fight hard for a dream you believe in. I want to share wisdom and practical advice from my journey with as many people as possible–whether they’re aiming to live a healthier lifestyle, or to win in business and in life,” Joel says. “If I can see my clients succeeding, I know I’ve done my job well.”

About Joel Marion

Joel Marion, CISSN, NSCA-CPT is a 6-time bestselling author who has been featured all over the media throughout his 18-year career, including in the pages of more than 20 popular national newsstand magazines such as Men’s Fitness, Woman’s Day, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers.

Joel is also the Co-Founder of BioTrust Nutrition, one of the fastest-growing and largest eCommerce supplement companies in the United States, and the host of the top-ranked podcast, Born to Impact. Today Joel lives in Florida with his wife Lisa and two beautiful daughters, Lily and Gabby, and is dedicated to the mission of helping more than 100 million people all over the world find their purpose and live the life they were born to live. 

Follow Joel Marion on Instagram @joelmarion


Heather DeSantis is the CEO and Founder of Publicity for Good (PFG) and Good Side News. Former Miss Ohio International, she leads the firm with a mission to partner with companies who are committed to making the world a better place. Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition for her life of living and working full time from an Airstream travel trailer with her fiance Austin.


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