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Here’s how Faiz Warsani brought his CBD brand ‘SweetDreams’ to life!

While the rest of the world has a proper sleep cycle, some people remain wide-awake due to insomnia. It is one of the most common sleep-related problems which one-third of adults experience in their life. While many have different definitions of insomnia, it is surely not a good sign for the adults. Many people have made insomnia a part of their life, it has long-lasting effects on an individual. As per studies, a human body requires 8 hours of sleep. In today’s time, the number of sleeping hours has come down as people spend most of their time on electronic gadgets. The pharmaceutical drugs or pills may be used to get proper sleep, it may not be effective on every human’s body.

The problem of insomnia has also resulted in many people suffering from anxiety and depression. To bring an end to it, Faiz Warsani, a 19-year old entrepreneur has established an all-natural solution which helps people in giving proper sleep after its use. With having no harmful effects, the effective solution came into existence after thorough research of more than a year. Faiz who also had the problem of insomnia did several tests on himself after which he established his company called ‘SweetDreams’. It has its special formula called ‘DreamPotion’ which is an all-natural sleep potion comprising of plant-based ingredients like naturally derived CBD oil, premium melatonin extract, and blueberries.

His company was supposed to launch in October 2019 but it got established in January this year. It has successfully managed to win people’s trust through its products. DreamPotion has a unique bottle shape and has beautiful colours which have a sweet taste. Warsani who comes from an e-commerce background was asked how he got the idea to start the company. The entrepreneur replied, “I was in Hawaii when ironically, I was laying in bed and could not sleep. I wanted to find what I was passionate about and before SweetDreams, I was just selling random products online with the branded dropshipping mode. I wanted to be able to make an impact on people’s lives and improve the quality of it, so I did more research and I saw a huge gap in the CBD market because every brand I would see, they all looked the same.”

Adding to it, Faiz stated that many companies cheat their customers with a bad quality product. So he wanted to do everything that any other company was not doing and thus applied his branding strategies to such a large market. Relating his problem of insomnia, this young entrepreneur is rightly giving many people the quality of sleep they deserve. Faiz Warsani enjoys a tremendous fanfare on social media through which his company got a major boost in terms of sales. Time and again, he has opened up on the significance of mental health and why it is important. With a mission to improve people’s lifestyle on all levels, the company is planning to launch various other products with a focus to improve people’s lives.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.


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