Frank and Maria – a wonderful couple, together started Framar almost 35 years ago which has now become one of the most recognizable companies in the professional beauty space. Their main goal; to provide the best services and products to the salon industry. Over the years, this has been their focal point, thus a growing and loyal customer base.
A lot has changed over the years, and so has Frank and Maria’s life. They were blessed with wonderful children who changed their landscape completely. As a family, together they’ve all made sure the business continues to grow for generations to come.
About how their life and approach towards Framar was after their children’s arrival, the owners share, “Our children growing up were always our first priority. Making sure they were involved in sports, had dinner on the table every night and behaved in school were top of mind. As they grew, we knew that having them a part of this company would be a great scenario. While we built the foundations of this company, preparing it for growth, our children have revolutionized the way we do business. From the packaging, to the funny slogans and taglines, social media and trade shows, they changed this all for our company. Because of the way their younger generations thinks, acts, buys, they were properly positioned to understand this and engage with stylists on a more social and realistic level.”
They added, “Our original mentality was always to sell into the distributor so that the distributor could sell into the salon, however, since bringing our children on board, they’ve reversed this. They engage the salon so that the salon tells the distributor what to carry. It’s a complete 180 from how we started this business, but has worked tremendously!”
So what’s their contribution towards making Framar grow? Are they handling the business now? Frank and Maria reveal, ” I feel we’re a perfect balance. While our children are of a different generation, they always want to go-go-go which is great, but sometimes, you have to look at the bigger picture, and analyze past experiences so that the same mistake isn’t made again by another generation coming into the company. Framar ticks because we all have very different strengths and ideas, we balance each other.”
While business can be hectic, the Framar team has figured out a way to balance company life with a family twist!
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