To be an innovative leader, one must possess a range of qualities, from technological know-how and talent to artistry and grit. The exact combination of these traits may vary depending on the industry, but there is one universal rule for driving innovation: listen to your customers and team.
Holly Daniels Christensen, CEO and Founder of Dune Jewelry, is a prime example of a business leader who lives and breathes innovation. She believes that innovation requires a curious mind, a creative spirit, and the courage to embrace failure. As an entrepreneur, she is not afraid to shake things up and disrupt the status quo. “To achieve real progress, sometimes we need to break everything and put it back together better than before,” she says.
Built around the concept of capturing cherished memories, Dune Jewelry is a unique brand that is handcrafted and personalized just for you. Holly mentions, “My favorite thing about Dune Jewelry is that we allow you to hold onto your favorite memories.”
Despite the significant feedback of experienced executives and business owners who said her proprietary customization process wasn’t scalable, Holly persisted and launched Dune Jewelry. Now, 12 years later, her team has shipped well over a million personalized designs all across the globe.
Holly has molded herself into a leader who is not shy of being uncomfortable. She mentions to be an innovative entrepreneur one must “be willing to do the work, get your hands dirty, explore new technology, look at unusual solutions, dig in, be uncomfortable in order to grow, and be willing to do it manually before finding the perfect solution.”
Dune Jewelry began as The Original Beach Sand Jewelry Company® and has since then evolved into the One and Only Experiential Jewelry® brand in the world. “We capture experiences in every design that leaves our studio, and we offer a lifetime warranty and happiness guarantee.”
Although the journey has presented various challenges, she has remained firm and evolved herself whenever necessary. “You must be willing to do the work, get your hands dirty, explore new technology, look at unusual solutions, dig in, be uncomfortable in order to grow, and be willing to do it manually before finding the perfect solution,” she explains.
Today, Dune Jewelry has grown from being a one-woman led kitchen table business to a diverse jewelry manufacturing company with thousands of customers from around the world.
Exeleon Magazine Features Holly Daniels Christensen on Cover of its Most Innovative Women Leaders to Follow in 2023 issue. In this Feature,we look into the journey of Holly Daniels Christensen, Dune Jewelry, and beyond.