In an ever-evolving social media marketing world, a group of unsung heroes rises from the digital ashes of your phones, tablets, and computer screens to serve, protect, and empower the social media presence of your business. These are the heroes that your business needs and deserves.
The Safety Team (aka ‘The Defenders’)
In the volatile world of social media, it’s better to be safe than sorry. As CyberGhost reported, cybercrime is currently outpacing our defense capabilities at an alarming rate of one attack every 39 seconds, calling for a new breed of heroes whose job and duty is to provide your company with a safe, healthy, and ethical brand experience.
Call them ‘the defenders’ or ‘your safety team’; this group of ethical heroes has the uncanny ability to reverse engineer any vulnerability that could potentially harm your organization’s well-being in digital safety. Experts well-versed in cybersecurity are a must for any organization at this point, as this proactive protection safeguards the social media community that your team has diligently built over the years.
The Social Media Strategists (aka ‘The Visionaries’)
Sprout Social reveals that 90% of consumers are more likely to buy from a brand they follow on social media. Thus, the vital importance of a mastermind, a man or woman, with a plan is to create valuable content that keeps your audience engaged.
And yes, it all starts with your audience. How do they behave online? What type of content do they look for? What’s their social media persona? The social media strategist’s job is to build the blueprint of your business’s social media strategy by aligning your audience insights with your business values and goals.
True craftsmanship comes to play when the social media strategist adapts the latest social media practices and trends to benefit your business without losing sight of your unique value proposition.
Community managers are the heart and soul of your social media efforts, as they are the first line of communication between you and your digital audience. Thus, it is paramount to create a strong bond that makes them feel proud and honored to be an extension of your organization’s core values.
Needless to say, community management is more than replying to the community’s messages in a timely and friendly manner. It’s about building long-lasting relationships, day in and day out. They are the hostess, the master of ceremony, of a 24/7/365 larger-than-life brand experience.
Last but not least, your community is the most creative and dynamic part of your social media strategy. Share Logistics reveals that user-generated content can be 35% more memorable than content crafted by professional marketers. Needless to say, user-generated content is the most authentic type of content anyone can create around the unique experience your business provides.
Each of these professionals brings unique skill sets and expertise that together can help any business to thrive within and beyond the confines of the social media landscape. Not all social media superheroes wear capes (but they definitely should).