Building a Name
To make a name for herself online, Ashley Ann Jones knew she had to find her path. “I realized if you build a niche you don’t need to be an influencer,” she explains. “You can build a community that is into your stuff. They will purchase your products, listen to your podcast, visit your store, restaurant, etc. You literally can make money with no product through affiliate marketing, curation, and commentary. So I figured out a system to develop these audiences and communicate with them.” So far, that system is working beautifully, as @KingAshleyAnn has amassed seven-figure facebook and instagram accounts, helped more than 11,000 people monetize their social media, helped over 600 clients create six-figure incomes, and guided 146 people to generate $1,000,000-plus online.
Changing Her Mindset
But before ascending to the throne, Ashley Ann had her own obstacles to overcome personally. “I went through what I call my bankruptcy period,” she recalls. “My health was trash, I was surrounded by frenemies, I was trapped inside of a physically abusive marriage, and I was extremely depressed.” By changing her mindset and taking ownership of her life, however, Ashley Ann was able to change her life in the process. “I learned that accountability and ridding yourself of being a victim is liberating and the key to creating the life you want,” she explains. “If you make the decision to acknowledge the part you play in things that happen to you instead of being so focused on what others do to you, you can redirect energy, stop repeating cycles, and literally tap into your power and create the life you want.”
The Life She Wants
For Ashley Ann, that life is about more than money. “I really never thought about being ‘successful’,” she explains. “I knew there was something different out there than what I saw in the community around me, and I wanted that for myself and my family.” While the money is there (“We get Kommas in the Kingdom,” she adds), Ashley Ann also appreciates the simplicity of the Southern life she grew up with, enjoying gardening, hosting game nights, cooking for family and friends, and hiking through nature.
Anyone seeking to follow Ashley Ann’s entrepreneurial path should follow the advice she offers to young up-and-comers: “Put some thought into what you can add to the world,” she begins. “What are you good at right now or what skill set do you currently have? Once you get a pulse on that thing then start to dive into the community through commentary, live streams, hashtags, and strategic content.”