How Caleb Maddix & Ryan O’Donnell Are Fundamentally Disrupting The Traditional Customer Experience

How do you create a brand-new customer experience in the 21st century?

We sat down with Caleb Maddix and Ryan O’Donnell to hear about what they are currently doing with their company YouTube Automation (YTA) and why investors are jumping at the opportunity to invest in what many are deeming “digital real estate.” 

YouTube Automation is still a little-known investment sweet spot that people in the know have been using to bolster their portfolios for the past few years. At the beginning of this month, Caleb and Ryan launched their public arm of YouTube Automation, since then they have seen impressive results.

Previously, their 140+ person content production team only worked with ultra-private partners strictly through word of mouth. But now that their opening up to the public, and truthfully, after verifying their almost unbelievable track record, it was easy to see why so many private investors are taking advantage of this “digital real-estate.”

Here are some quick stats from the company:

They have 125+ active partners/investors.

Their 140+ person team creates 500-700 videos every single day.

They are able to guarantee instant monetization for every single investor (meaning investors lucky enough to be accepted start seeing returns on their very first video).

Their investors are earning well over $12,000,000/year (and that’s excluding many of their biggest and most private partners who aren’t at liberty to disclose numbers for).

Their videos reached over 1 billion people last year alone and are on track for 2-3 billion views this year.

Now, at first glance these are impressive results, but after speaking to Caleb and Ryan, their vision goes much deeper. They told me it comes down to two things:

1. Results Rate

Caleb Maddix outlined their personal and company wide held belief about the correlation between results and the customer experience. “It goes much deeper than numbers for me, it’s genuinely about if the prospect will get results and ultimately succeed in any one of our programs. This is why we take time and care when it comes to our sales approach. To hold a long term vision means that you are playing long form chess. This means that things like the results rate will hold weight in the long term success of our companies.” 

They knew that the results rate couldn’t just be something they talked about. They had to put their money where their mouth was. That’s why they literally spent over 6 figures on trend analysis software that allows them to mathematically predict which videos have the absolute highest probability of going viral (and they’re one of only 3 known people in the world who have access to that software). 

This is one of the many advantages they have that is responsible for their complete and utter lack of competition in the industry.

2)Customer Experience

Caleb and Ryan wanted to get rid of the traditional corporate customer service and wanted a team that has a job beyond just closing out a ticket. They wanted to create a team whose full-time job was to wow their partners and provide them pure white glove service. 

When building out that team, they took an unconventional approach, by throwing out customer service and recruited someone from the 5-star hotel, Ritz Carlton, to become their full-time director of Concierge. 

Ryan commented on the importance of results infused with the customer experience. “Let’s be real – the internet is not going anywhere, anytime soon. This is why some of the world’s smartest investors are now starting to diversify their portfolios by investing into digital real estate. And these investors know that the most prime digital real estate on the planet takes place on YouTube. After all, it’s one of the most established platforms on the internet, yet it is still early to get in. YouTube’s Ad revenue has been aggressively growing and it’s not on the trajectory to slow down anytime soon. But to us, it’s about more than just returns for our clients. That’s why we created a full-time 24/7 Concierge team to give our clients the experience they deserve.”

Caleb finished by saying, “I hope that other companies are inspired by our example and take our innovative approach to customer service. But the problem is most founders aren’t willing to put the level of obsession into creating a concierge team as they would their sales or marketing team.”

We dug a little deeper into the business behind YouTube and its ad revenue over the last few years and what we found is that there is no sign of slowing down and it has become too big to fail:

2017: $8.15 Billion

2018: $11.6 Billion

2019: $15.15 Billion

2020: $19 Billion

We were also shocked to learn that 55% of that money generated goes to the content creators on YouTube. And YouTube is happy to pay for it.

See, when a video is uploaded to YouTube it becomes an asset. The more views it gains, the more ad revenue is directed towards that video. Eyeballs will always bring revenue, and because YouTube is free for a basic membership, there is no friction to the consumer. 

In 2020 alone, over 2 Billion individual global users of YouTube logged in monthly. There isn’t a bigger traffic source of consumers, trust me, we looked. 

We asked Caleb and Ryan how someone with the investment capital can get in on this market but doesn’t want to put their face on camera, and here’s what they said:

Those YouTube numbers also include results from what is called Faceless Automated YouTube Channels. And while it’s still early to get in, these channels have become one of the most coveted assets of extremely private wealthy investors.

If you’re a private investor, the best opportunity to access this asset is with their company that has a half a decade long proven track record and outfitted with the #1 YouTube Automation team in the world. The good news is they just opened up this “digital asset class” to the everyday investor for the first time ever through their new public facing company “YTA.”

YTA is dedicated to leading investors into the next big investment opportunity with Automated Faceless YouTube channels. It’s the quickest path to invest in attention (an asset that never goes down in value and has been around since the age of the gladiators). This is why they often see unmatched returns, especially for those investors who approach it from a long-term “real estate perspective” like they urge their clients to do.

If you are interested in learning more about YTA, go here: InvestInYTA.com